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Case Study: Peltz Shoes

Helping a Footwear Retailer Create an Omnichannel Experience for Its Complex Business


Case Study - Peltz Shoes

Peltz Shoes

Helping a Footwear Retailer Create an Omnichannel Experience for Its Complex Business

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Industry: Use Case: Integrations:

Retail Footwear



Website rebuild

Technology suite upgrade

Partner program consulting

Cloudflare, Listrak, SearchSpring, and JASCI


Partnering with Virid has helped Peltz work with our technology, not against it. We’ve been able to integrate with new tech partners and develop a truly omnichannel experience for our customers.”

– Steve Chase, Peltz VP of eCommerce and Marketing


Peltz Shoes has made a name for itself as a footwear retailer that embraces inclusive sizing. Peltz offers 250,000 pairs of shoes and more than 150 top name brands with sizes ranging from a women’s 4 to a men’s 18, and widths ranging from super narrow to extra wide. Peltz sells both online and in brick-and-mortar stores.

The Problem

Peltz had come to realize that its online business was limited by outdated technology. It needed its eCommerce website rebuilt and its technology suite upgraded – and all before back-to-school season arrived. With so many product categories, it was imperative that the new Peltz eCommerce site be able to handle product complexity and deliver a seamless omnichannel shopping experience for customers.

The Solution

To meet the deadline, the Virid team rebuilt the Peltz site in just three months. During this time, they completed complex integrations with Imagine Retail, a legacy retail management system, and payment processor BrainTree. The Virid team also completed integrations with third-party marketplace systems to enable Peltz to sell across multiple channels, creating more sales opportunities. 

With the help of Virid’s robust partner program, Peltz was able to reduce time spent reviewing third-party services. The Virid development team completed additional integrations with eCommerce vendors Cloudflare, Listrak, SearchSpring, and JASCI to strengthen Peltz’s technology stack.


The Results


Average page load times improved by 66%


The eCommerce conversion rate increased by 15%


The average order value increased 3.86%


The Peltz site is now able to support more than 500 product attributes, and customers can shop with ease on both desktop and mobile. Additionally, customers are now able to reserve items based on their in-store availability, creating an omnichannel experience that supports Peltz’s modern consumer.

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