2 min read
Practical Tips For Using AI in Data-Driven Decision Making
By now, it’s no surprise that using data to influence decision making should be a key part to your e-commerce strategy.
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By now, it’s no surprise that using data to influence decision making should be a key part to your e-commerce strategy.
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Today, we celebrate diversity and actively work to include people of all backgrounds, races, religions, disabilities, and more, but as recently as 1960, there were no Black voices in marketing and advertising. As a millennial, this is mind-boggling...
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In today’s competitive marketplace, providing exceptional customer service isn’t just nice to have; it’s a necessity. Businesses that prioritize customer satisfaction and go above and beyond foster intense brand loyalty, elevating them from a crowd...
4 min read
When reviewing your marketing strategy, it’s important to keep in mind the ultimate goal: to bring awareness to your brand, drive traffic to your website, and convert sales. With so many ways to market your products and website, how do you know...
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Networking. The word conjures up so many visuals, doesn’t it? If the thought of walking into a large room full of strangers and attempting to make small talk invokes feelings of dread and impending doom, you’re not alone. In an increasingly digital...
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Reviewing your company’s procedures may not be the most exciting part of the gig, but it sure can be! If you own or manage a business and don’t make this a priority at least once a year, you’re doing a disservice to yourself, your clientele, and...
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When you think of the Americans with Disabilities Act (ADA), what comes to mind? If you’re like most, probably nothing at all, or maybe you think of a person in a wheelchair. We don’t tend to think about things that don’t regularly affect us. But...
6 min read
As a business owner or manager, you bear a lot of responsibility in your everyday life. You have products to test and people to lead, sales to make and bills to pay. The weight can be crushing at times. But at the core of any successful business, is...
4 min read
Influencer marketing has emerged as a powerful tool in recent years for businesses aiming to connect with their target audience in new ways. This modern advertising strategy utilizes the popularity and reach of influential individuals to promote...
6 min read
Artificial intelligence, or AI, has become quite the hot topic this year, and for good reason–AI is not only revolutionizing the way we work, it’s opening our eyes to possibilities we didn’t even know to dream about. With its ability to analyze vast...