4 min read
Stephanie Shapiro: November 16, 2023
In the bustling world of e-commerce, where every click can lead to a sale, choosing the right platform for your online store is imperative. The decision can garner favor and attract new clientele, or it can leave your customers frustrated and...
Read More3 min read
Stephanie Shapiro: November 2, 2023
In today's fast-paced digital world, having a mobile-friendly e-commerce website is no longer an option; it's a necessity. Despite its growing importance, many businesses struggle to convert mobile visitors into paying customers. As of August 2023,...
Read More3 min read
Adam Wilbanks: September 25, 2023
The world of eCommerce is an ever-evolving landscape, with competition at an all-time high. Your eCommerce website is not just a digital storefront; it's a dynamic, ever-evolving marketplace. Here is a guide to mastering eCommerce conversion rate...
Read More2 min read
Adam Wilbanks: May 22, 2023
Since the emergence of Covid-19, consumers have re-evaluated their priorities when shopping online. Trust and authenticity have become paramount, with customers seeking out brands that align with their values and deliver on their promises. In fact,...
Read More2 min read
Adam Wilbanks: May 2, 2023
We've talked about this topic in at least one previous post, but it's such an important and relevant issue, we wanted to circle back! First, let's answer the most important question:
Read More2 min read
Adam Wilbanks: March 28, 2023
Ecommerce loyalty programs are a great way to reward your customers for their continued patronage. By offering rewards such as discounts, free shipping, or exclusive access to products and services, you can encourage customers to keep coming back to...
Read More2 min read
Adam Wilbanks: March 9, 2023
Customers today are definitely not the same as customers of yester-year. In today's highly competitive ecommerce industry, where almost anyone can create an online storefront, customer loyalty is more important than ever. With so many online...
Read More2 min read
Emily Short: December 3, 2021
Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays.
Buy Now Pay Later options offer shoppers flexibility....
Read More2 min read
Carol Ringuette: November 1, 2021
GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new...
Read More2 min read
Emelin Ringuette and Dax Fugue: October 21, 2021
