Blog

2 min read

Customer Loyalty in Ecommerce: Why It Matters and How to Build It

Customers today are definitely not the same as customers of yester-year. In today's highly competitive ecommerce industry, where almost anyone can create an online storefront, customer loyalty is more important than ever. With so many online...

2 min read

Holiday Shopping with Buy Now Pay Later

Emily Short: December 3, 2021

Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays. 

Buy Now Pay Later options offer shoppers flexibility....

2 min read

How You Should Be Using GA4

Carol Ringuette: November 1, 2021

What’s changed? 

GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new...

2 min read

The Importance of Maintaining Your PCI Compliance

Emelin Ringuette and Dax Fugue: October 21, 2021

What is PCI-DSS Compliance? 

Payment Card Industry Data Security Standards 

2 min read

Check for General Accessibility Compliance Using Browser Extensions

John Barela: September 21, 2021

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

1 min read

Things to Consider for PDP Video Implementation

Mary-Lisa Goodrum: September 20, 2021

Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.  

2 min read

Using USPS Address Verification vs Autocomplete

John Barela: August 24, 2021

So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? 

2 min read

What is a Road Map and How It Can Help Your eCommerce Site

Brian Young: July 16, 2021

Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation.  

If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to...

2 min read

Going Beyond Google Analytics

Ivan Silva: July 16, 2021

For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save...