20 Ways Retailers and Brands Can Roll With Changes in 2020

May 8, 2020 – by Ivan Silva

Conquering change takes a tenacious and innovative team. Our market challenges, whether they are technical or physical, can be overcome. Here is some food for thought and tips to help you manage.

Using Direct Marketing to Drive Traffic to Your Shopify Site

April 30, 2020 – by Allison Jensen

Once your Shopify site is set up, it is important to utilize a combination of digital marketing and direct mail tactics to drive traffic to it.  

Workflow Automation for an Agile Ecommerce Business

March 4, 2020 – by Frans Meuwissen

The potential of comprehensive workflow automation platform for your organization is hard to overstate; it can provide optimization, focus, cost savings, time to market efficiencies, and can unlock new opportunities and insights.

Integrating data, automating workflows and productizing client interactions is time consuming, repetitive work for coders and product developers. Organizations are better off if their resources can focus on revenue generating product development, and on their core business.

The eCommerce Guide to Writing SEO-Friendly Content

November 21, 2019 – by Bridgette Hernandez

As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.

Getting the Right Products in Front of the Right People With Direct Mail

November 13, 2019 – by Allison Jensen

With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.

What Does eCommerce Fraud Really Cost Your Business?

October 16, 2019 – by Rafael Lourenco

Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.

5 Ways to Increase Average Order Value

August 29, 2019 – by Ahmed Zaid

There are lots of tools in the arsenal when it comes to increasing revenue on your eCommerce site. Managers spend resources on acquiring new traffic, advertisements, and even trying to outsmart Google’s search algorithms. What often gets overlooked in the plethora of efforts is simply increasing the average order value (AOV)! Why not make the most out of willing customers on your website who are ready to buy? Let’s take a look at five key strategies that will help your customers fill up their shopping cart:

9 Ways to Optimize your eCommerce Checkout for Conversion

August 15, 2019 – by Bella Bledzki

Congrats, you did it!

3 Ways Product Reviews Drive eCommerce Sales

August 5, 2019 – by Bella Bledzki

What role do product reviews play in your eCommerce business? Nearly 95% of customers read online reviews before making a purchase, and displaying reviews can increase conversion rates by 270%.

8 Ways to Lower Your Company's Tax Audit Risk

July 31, 2019 – by Gail Cole

Managing sales tax collection, remittance, and filing may be one of the most thankless jobs in business. It’s comprised of countless tedious tasks—from determining correct rates and rules to managing exemption certificates—each of which needs to be meticulously managed. To get sales tax right entails enormous resources, especially if compliance is done manually. Yet getting it wrong can be even more costly.