As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.
With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.
Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.
The Takeover
It's happened, smartphones have taken over. Mobile devices are no longer an emerging trend nor a potential untapped source of traffic, but an undeniable force in eCommerce. Of course numbers vary by industry and brand demographics, but according to the Wolfgang KPI Report for 2019 mobile traffic has blown past desktop traffic (even more so for retail sites.) AND revenue on mobile devices rose 23% in the past year, to 32% of total revenue. It's cliche to talk about how people are always on their phones, but when it comes to website visitors, people are getting closer to being "always" on their phones.
A personalized eCommerce customer experience adds significant value for both customers and your bottom line. A study by Segment found that 44% of customers are more likely to become repeat customers if they have a personalized experience.
Influencer marketing has changed drastically in recent years. More and more retailers are finding that influencers drive eCommerce conversions and sales, yet few know how to properly leverage an influencer marketing strategy.
Running your small business is a complicated and demanding task. Operating and managing your eCommerce site at the same time compounds the issues that prevent you from doing the things you do best, creating and selling merchandise that delights your customers. As eCommerce begins to take the lead in generating new revenue for businesses of all sizes, small businesses in particular face challenges in cultivating that growth. It’s a harsh reality that decisions that were made when resources were scarce may become obstacles to generating the growth you need to compete and succeed into the future. Typically, these “growing pains” can be broken down into two main categories: 1) “I invested in tools and systems that I could afford and manage, but now they’re inadequate”, and/or 2) “I can see that I have to become more sophisticated about eCommerce practices, but I don’t know exactly what to do”. Let’s take a look at some of the questions you may ask to determine if it’s time to consider changes. If these issues describe your current position it may be time to seek answers and find help.
If you have been online anytime in the last month or so, you’ve probably heard of Marie Kondo and her Netflix show, “Tidying Up with Marie Kondo.” Kondo’s method of tidying, the Konmari Method, encourages its followers to only keep items that “spark joy,” letting go of the old items and methods of organization that keep them from living their optimal lives.
Team Virid sat down with Marc Whipple, the intellectual property attorney behind Legal Inspiration! Whipple is licensed to practice law in the state of Illinois and before the United States Patent and Trademark Office as a Registered Patent Practitioner.
