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2 min read

Holiday Shopping with Buy Now Pay Later

Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays. 

Buy Now Pay Later options offer shoppers flexibility....

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2 min read

How You Should Be Using GA4

What’s changed? 

GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new...

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2 min read

The Importance of Maintaining Your PCI Compliance

What is PCI-DSS Compliance? 

Payment Card Industry Data Security Standards 

 

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2 min read

Check for General Accessibility Compliance Using Browser Extensions

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

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1 min read

Things to Consider for PDP Video Implementation

Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.  

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2 min read

Using USPS Address Verification vs Autocomplete

So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? 

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2 min read

What is a Road Map and How It Can Help Your eCommerce Site

Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation.  

If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to...

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2 min read

Going Beyond Google Analytics

For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save...

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3 min read

What Makes a Good eCommerce Site

There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an...

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3 min read

Understanding Google Core Vitals Updates

What’s New?

If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page...

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