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Since the emergence of Covid-19, consumers have re-evaluated their priorities when shopping online. Trust and authenticity have become paramount, with customers seeking out brands that align with their values and deliver on their promises. In fact,...
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We've talked about this topic in at least one previous post, but it's such an important and relevant issue, we wanted to circle back! First, let's answer the most important question:
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Ecommerce loyalty programs are a great way to reward your customers for their continued patronage. By offering rewards such as discounts, free shipping, or exclusive access to products and services, you can encourage customers to keep coming back to...
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Customers today are definitely not the same as customers of yester-year. In today's highly competitive ecommerce industry, where almost anyone can create an online storefront, customer loyalty is more important than ever. With so many online...
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Emily Short: December 3, 2021
Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays.
Buy Now Pay Later options offer shoppers flexibility....
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Carol Ringuette: November 1, 2021
GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new...
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Emelin Ringuette and Dax Fugue: October 21, 2021
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John Barela: September 21, 2021
Read MoreThe power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”
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Mary-Lisa Goodrum: September 20, 2021
Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.
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John Barela: August 24, 2021
So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right?
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