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Blog

2 min read

Building Trust in Online Retail: Strategies for Success

Since the emergence of Covid-19, consumers have re-evaluated their priorities when shopping online. Trust and authenticity have become paramount, with customers seeking out brands that align with their values and deliver on their promises. In fact,...

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2 min read

ADA/WCAG Compliance - Revisited

We've talked about this topic in at least one previous post, but it's such an important and relevant issue, we wanted to circle back! First, let's answer the most important question:

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2 min read

Ecommerce Loyalty Programs - Quick Tips

Ecommerce loyalty programs are a great way to reward your customers for their continued patronage. By offering rewards such as discounts, free shipping, or exclusive access to products and services, you can encourage customers to keep coming back to...

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2 min read

Customer Loyalty in Ecommerce: Why It Matters and How to Build It

Customers today are definitely not the same as customers of yester-year. In today's highly competitive ecommerce industry, where almost anyone can create an online storefront, customer loyalty is more important than ever. With so many online...

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2 min read

Holiday Shopping with Buy Now Pay Later

Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays. 

Buy Now Pay Later options offer shoppers flexibility....

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2 min read

How You Should Be Using GA4

What’s changed? 

GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new...

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2 min read

The Importance of Maintaining Your PCI Compliance

What is PCI-DSS Compliance? 

Payment Card Industry Data Security Standards 

 

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2 min read

Check for General Accessibility Compliance Using Browser Extensions

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

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1 min read

Things to Consider for PDP Video Implementation

Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.  

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2 min read

Using USPS Address Verification vs Autocomplete

So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? 

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