Pantone did something different for 2021: there are two colors of the year.
The color industry expert chose “Ultimate Gray” (17-5104) and “Illuminating” (13-0647) yellow as the colors of 2021. In a tone that matches how many people feel looking toward the new year, Pantone described the colors as “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”
Since the onset of Covid-19 consumers appear to have re-assessed their priorities when they’re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52% of respondents from a Lifestyle Survey in 2020 agreed that they only buy from brands that they completely trust.
You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of all ecommerce visits. As a marketer, it will cost you up to 5 times more to acquire a new customer than to retain an existing one. Almost all new customers start as anonymous users and in that first visit, you have an opportunity to get to know them with both passive and active measures.
One of the important steps we take with new clients is completing an in-depth comprehensive website audit to go over your site and look for possible problems and inefficiencies. In the first phase of our engagement with you and your team we strategize, analyze, prioritize, and plan a course to optimize each effort to harness our findings into results to improve your web presence. Virid also completes periodic audits with existing clients to find ways to continue to improve.
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with cognitive load when too much digital overload reduces its effectiveness. With print in the mix, a marketer can blend the strengths of digital and print to create an effective – and balanced – marketing presence to their audience.
Think about your favorite brands. Why do you like them so much? I would wager that the brands you love the most go beyond just having great products. They probably give you great experiences as well; they might even market a lifestyle. These types of brands use an immersive brand experience to create a culture in which their customer can participate.
If you use the Chrome browser, and particularly their password manager, you most likely have seen an alert popup in the past few months warning that a data breach has been reported.
The acronyms of omnichannel and their impact
ISPU, BOPIS, STS, and SFS. It’s a lot of acronyms and what do they all mean? Well, they are omnichannel retail options. Omnichannel offers ways to streamline the shopping experience for consumers with various delivery methods.
In the third part of this blog series we will focus on the essential home page attributes to help your site increase conversions. Our team has reviewed thousands of home pages in the past two decades, here are 19 areas to focus on and some tips that work.
The second part of this series is a list of items that are essential to have on your product detail pages. Have you ever received a product and discovered that the fit was just, not right? Maybe it was the material or the weight or size? Whatever the issue, communicating what you are selling online takes focus and a little extra time when merchandising.