As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.
With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.
Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.
There are lots of tools in the arsenal when it comes to increasing revenue on your eCommerce site. Managers spend resources on acquiring new traffic, advertisements, and even trying to outsmart Google’s search algorithms. What often gets overlooked in the plethora of efforts is simply increasing the average order value (AOV)! Why not make the most out of willing customers on your website who are ready to buy? Let’s take a look at five key strategies that will help your customers fill up their shopping cart:
What role do product reviews play in your eCommerce business? Nearly 95% of customers read online reviews before making a purchase, and displaying reviews can increase conversion rates by 270%.
Managing sales tax collection, remittance, and filing may be one of the most thankless jobs in business. It’s comprised of countless tedious tasks—from determining correct rates and rules to managing exemption certificates—each of which needs to be meticulously managed. To get sales tax right entails enormous resources, especially if compliance is done manually. Yet getting it wrong can be even more costly.
The Takeover
It's happened, smartphones have taken over. Mobile devices are no longer an emerging trend nor a potential untapped source of traffic, but an undeniable force in eCommerce. Of course numbers vary by industry and brand demographics, but according to the Wolfgang KPI Report for 2019 mobile traffic has blown past desktop traffic (even more so for retail sites.) AND revenue on mobile devices rose 23% in the past year, to 32% of total revenue. It's cliche to talk about how people are always on their phones, but when it comes to website visitors, people are getting closer to being "always" on their phones.
Artificial intelligence (AI) is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security checks at the airport, AI is just about everywhere.
There are currently 3.2 billion social media users on the planet—that’s almost half the population. What’s more, 37% of consumers find purchase inspiration through social media. Social media has become a powerful tool in the eCommerce arsenal, aiding in product discovery and brand engagement that ultimately drives sales. Still, increasing eCommerce revenue through social involves more than just posting a photo on Instagram every few days. Here’s how to drive lasting brand engagement and eCommerce sales through social:
