What is a Road Map and How It Can Help Your eCommerce Site

July 16, 2021 – by Brian Young

Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation.  

If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to point B and maybe points C, D, and E when you weren’t familiar with the route to take.

Going Beyond Google Analytics

July 16, 2021 – by Ivan Silva

For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save you time. You will also learn how to beyond Google Analytics that can save you even more time and help you realize new opportunities on your site.

What Makes a Good eCommerce Site

July 14, 2021 – by Brian Young

There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an ecommerce site, after all, is getting conversions to gain revenue. Viewing site quality in terms of performance can be the most insightful way to determine and how to address any issues. 

Understanding Google Core Vitals Updates

July 9, 2021 – by Steve Deller

What’s New?

If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page experience characteristics that Google deems important. The collection of deterministics is termed “Core Web Vitals”, and you’ll be hearing about them a lot very soon from vendors and clients alike.

Picking the Right Payment Options for eCommerce

June 18, 2021 – by Ivan Silva

Payment options for online and in-store have evolved and changed the way our customers interact with brands. Learning the right combination of services can be costly if you are not paying attention to what each transaction is costing you. Exploring payments now is much different from before due to the variety in payment options. We will review available options, benefits, and preferences.

Building Loyalty with your Customer Account Page

June 17, 2021 – by Ivan Silva

Your accounts page is an underappreciated portion of your website. It is the part of your website that gives the customer a bit of ownership and presents an opportunity to create an elevated personalized experience.

Implementing Cart Updates for Promotions on Lover’s Lane

May 20, 2021 – by Brian Young

By creating a cart experience that is easy to use on the back end and understandable for customers, Virid helps Lover's Lane offer quick solutions to their website maintenance. Virid values continuous improvement for our client website's in order to create the best user experience and optimize for their team's use. 

How to Decide What Facets to Pick for My Products

April 14, 2021 – by Ivan Silva

So what is a facet? Facets are sidebar links that filter common factors found across your products; they help your customers refine the products they want to see. The ability to refine by factors helps customers focus their searches without having to scroll through countless irrelevant products.  

The Pantone Color of 2021 and the Brands Who Got It Right

April 8, 2021 – by Emily Short

Pantone did something different for 2021: there are two colors of the year.

The color industry expert chose “Ultimate Gray” (17-5104) and “Illuminating” (13-0647) yellow as the colors of 2021. In a tone that matches how many people feel looking toward the new year, Pantone described the colors as “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”

How To Get Your Customers To Trust You in Five Simple Ways

April 2, 2021 – by Mark Hook

Since the onset of Covid-19 consumers appear to have re-assessed their priorities when they’re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52% of respondents from a Lifestyle Survey in 2020 agreed that they only buy from brands that they completely trust.