4 min read
Dangling Domains: An Easily Overlooked Threat to the DNS Ecosystem
Madeline Miller: September 13, 2024
What is DNS?
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Buy Online, Pick-up In Store: The Hybrid Shopping Experience of the Future
Madeline Miller: August 6, 2024
A lot has changed in the past few years, a global lockdown has resulted in many changes to the way we live, for better or for worse. This includes the way that we shop. Buy online, pick-up in store (BOPIS) is one of many innovations that came from...
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Buy Now, Pay Later: How Payment Flexibility is Transforming eCommerce
Madeline Miller: August 2, 2024
If you’ve purchased anything online in the past few years, you may have noticed a new payment option on the checkout page. Buy now, pay later (BNPL) is a form of short-term financing that allows customers to pay for their order in installments after...
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The Resale Revolution
Madeline Miller: July 31, 2024
When I scroll through my TikTok "For-You" page, every few posts show a shopper’s “thrift haul,” or someone digging through their relative’s vintage closet for a nostalgic home fashion show. Occasionally I see folks repurposing clothing they already...
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Practical Tips For Using AI in Data-Driven Decision Making
Greg Newby: June 25, 2024
By now, it’s no surprise that using data to influence decision making should be a key part to your e-commerce strategy.
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Redefining Marketing with Cultural Relevance
Stephanie Shapiro: February 23, 2024
Today, we celebrate diversity and actively work to include people of all backgrounds, races, religions, disabilities, and more, but as recently as 1960, there were no Black voices in marketing and advertising. As a millennial, this is mind-boggling...
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Beyond Satisfaction: Elevating Customer Service to Extraordinary
Stephanie Shapiro & Adam Wilbanks: February 13, 2024
In today’s competitive marketplace, providing exceptional customer service isn’t just nice to have; it’s a necessity. Businesses that prioritize customer satisfaction and go above and beyond foster intense brand loyalty, elevating them from a crowd...
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e-Commerce Marketing Musts for 2024
Stephanie Shapiro: February 8, 2024
When reviewing your marketing strategy, it’s important to keep in mind the ultimate goal: to bring awareness to your brand, drive traffic to your website, and convert sales. With so many ways to market your products and website, how do you know...
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The Capabilities of Strategic Networking
Stephanie Shapiro: February 5, 2024
Networking. The word conjures up so many visuals, doesn’t it? If the thought of walking into a large room full of strangers and attempting to make small talk invokes feelings of dread and impending doom, you’re not alone. In an increasingly digital...
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Turning Process Reviews into Engaging Team Collaborations
Stephanie Shapiro: January 17, 2024
Reviewing your company’s procedures may not be the most exciting part of the gig, but it sure can be! If you own or manage a business and don’t make this a priority at least once a year, you’re doing a disservice to yourself, your clientele, and...
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