The eCommerce Guide to Writing SEO-Friendly Content

November 21, 2019 – by Bridgette Hernandez

As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.

Getting the Right Products in Front of the Right People With Direct Mail

November 13, 2019 – by Allison Jensen

With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.

What Does eCommerce Fraud Really Cost Your Business?

October 16, 2019 – by Rafael Lourenco

Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.

5 Ways to Increase Average Order Value

August 29, 2019 – by Ahmed Zaid

There are lots of tools in the arsenal when it comes to increasing revenue on your eCommerce site. Managers spend resources on acquiring new traffic, advertisements, and even trying to outsmart Google’s search algorithms. What often gets overlooked in the plethora of efforts is simply increasing the average order value (AOV)! Why not make the most out of willing customers on your website who are ready to buy? Let’s take a look at five key strategies that will help your customers fill up their shopping cart:

9 Ways to Optimize your eCommerce Checkout for Conversion

August 15, 2019 – by Bella Bledzki

Congrats, you did it!

3 Ways Product Reviews Drive eCommerce Sales

August 5, 2019 – by Bella Bledzki

What role do product reviews play in your eCommerce business? Nearly 95% of customers read online reviews before making a purchase, and displaying reviews can increase conversion rates by 270%.

8 Ways to Lower Your Company's Tax Audit Risk

July 31, 2019 – by Gail Cole

Managing sales tax collection, remittance, and filing may be one of the most thankless jobs in business. It’s comprised of countless tedious tasks—from determining correct rates and rules to managing exemption certificates—each of which needs to be meticulously managed. To get sales tax right entails enormous resources, especially if compliance is done manually. Yet getting it wrong can be even more costly.

Why Your Mobile Site Isn't Converting

July 23, 2019 – by Gabe Harris

The Takeover

It's happened, smartphones have taken over. Mobile devices are no longer an emerging trend nor a potential untapped source of traffic, but an undeniable force in eCommerce. Of course numbers vary by industry and brand demographics, but according to the Wolfgang KPI Report for 2019 mobile traffic has blown past desktop traffic (even more so for retail sites.) AND revenue on mobile devices rose 23% in the past year, to 32% of total revenue. It's cliche to talk about how people are always on their phones, but when it comes to website visitors, people are getting closer to being "always" on their phones.

How Artificial Intelligence is Impacting eCommerce

July 15, 2019 – by Marie Johnson

Artificial intelligence (AI) is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security checks at the airport, AI is just about everywhere.

How to Leverage Social Media to Increase Online Sales

July 8, 2019 – by Bella Bledzki

There are currently 3.2 billion social media users on the planet—that’s almost half the population. What’s more, 37% of consumers find purchase inspiration through social media. Social media has become a powerful tool in the eCommerce arsenal, aiding in product discovery and brand engagement that ultimately drives sales. Still, increasing eCommerce revenue through social involves more than just posting a photo on Instagram every few days. Here’s how to drive lasting brand engagement and eCommerce sales through social: