In the third part of this blog series we will focus on the essential home page attributes to help your site increase conversions. Our team has reviewed thousands of home pages in the past two decades, here are 19 areas to focus on and some tips that work.
The second part of this series is a list of items that are essential to have on your product detail pages. Have you ever received a product and discovered that the fit was just, not right? Maybe it was the material or the weight or size? Whatever the issue, communicating what you are selling online takes focus and a little extra time when merchandising.
Product listing pages are the most explored pages on your eCommerce site. The display of your products on listing pages is a place where your customers enjoy organizing their favorite products in a way they understand, for example showing the newest, blue products that are for swimming. A good product listing page will give the customer a variety of ways to organize products to enable them to find what they are looking for or find something that they may not have found otherwise.
Still stuck with Magento 1 but need to make a move to upgrade or pick a new eCommerce platform? Pretty tough decision—all service for Magento 1 ends at the end of the month. The ‘Upgrade’ from Magento 1 to Magento 2 is also not an upgrade, it’s a full redesign and re-platform of your eCommerce business. Read on to get a leg up on your eCommerce platform decision.
Once your Shopify site is set up, it is important to utilize a combination of digital marketing and direct mail tactics to drive traffic to it.
The potential of comprehensive workflow automation platform for your organization is hard to overstate; it can provide optimization, focus, cost savings, time to market efficiencies, and can unlock new opportunities and insights.
Integrating data, automating workflows and productizing client interactions is time consuming, repetitive work for coders and product developers. Organizations are better off if their resources can focus on revenue generating product development, and on their core business.
As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.
With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.