Holiday Shopping with Buy Now Pay Later

December 3, 2021 – by Emily Short

Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays. 

Buy Now Pay Later options offer shoppers flexibility. They are able to buy items earlier in the season and pay them off throughout the next couple of months. 

How You Should Be Using GA4

November 1, 2021 – by Carol Ringuette

What’s changed? 

GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new development and different from prior GA versions by being the first to combine analytics across platforms regardless of the device being used (e.g. if you are using both a desktop and a mobile app).  

GA4’s ability to capture data from multiple sources provides a more comprehensive view of how visitors are engaging, which can help lead marketers to make better predictions about the actions their customers might take.  

 

The Importance of Maintaining Your PCI Compliance

October 21, 2021 – by Emelin Ringuette and Dax Fugue

What is PCI-DSS Compliance? 

Payment Card Industry Data Security Standards 

 

Check for General Accessibility Compliance Using Browser Extensions

September 21, 2021 – by John Barela

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

Things to Consider for PDP Video Implementation

September 20, 2021 – by Mary-Lisa Goodrum

Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.  

Using USPS Address Verification vs Autocomplete

August 24, 2021 – by John Barela

So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? 

What is a Road Map and How It Can Help Your eCommerce Site

July 16, 2021 – by Brian Young

Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation.  

If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to point B and maybe points C, D, and E when you weren’t familiar with the route to take.

Going Beyond Google Analytics

July 16, 2021 – by Ivan Silva

For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save you time. You will also learn how to beyond Google Analytics that can save you even more time and help you realize new opportunities on your site.

What Makes a Good eCommerce Site

July 14, 2021 – by Brian Young

There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an ecommerce site, after all, is getting conversions to gain revenue. Viewing site quality in terms of performance can be the most insightful way to determine and how to address any issues. 

Understanding Google Core Vitals Updates

July 9, 2021 – by Steve Deller

What’s New?

If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page experience characteristics that Google deems important. The collection of deterministics is termed “Core Web Vitals”, and you’ll be hearing about them a lot very soon from vendors and clients alike.