Implementing Cart Updates for Promotions on Lover’s Lane

May 20, 2021 – by Brian Young

By creating a cart experience that is easy to use on the back end and understandable for customers, Virid helps Lover's Lane offer quick solutions to their website maintenance. Virid values continuous improvement for our client website's in order to create the best user experience and optimize for their team's use. 

How to Decide What Facets to Pick for My Products

April 14, 2021 – by Ivan Silva

So what is a facet? Facets are sidebar links that filter common factors found across your products; they help your customers refine the products they want to see. The ability to refine by factors helps customers focus their searches without having to scroll through countless irrelevant products.  

The Pantone Color of 2021 and the Brands Who Got It Right

April 8, 2021 – by Emily Short

Pantone did something different for 2021: there are two colors of the year.

The color industry expert chose “Ultimate Gray” (17-5104) and “Illuminating” (13-0647) yellow as the colors of 2021. In a tone that matches how many people feel looking toward the new year, Pantone described the colors as “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”

How To Get Your Customers To Trust You in Five Simple Ways

April 2, 2021 – by Mark Hook

Since the onset of Covid-19 consumers appear to have re-assessed their priorities when they’re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52% of respondents from a Lifestyle Survey in 2020 agreed that they only buy from brands that they completely trust.

Get to Know Your Anonymous Shoppers

March 26, 2021 – by Greg Cypes

You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of all ecommerce visits. As a marketer, it will cost you up to 5 times more to acquire a new customer than to retain an existing one. Almost all new customers start as anonymous users and in that first visit, you have an opportunity to get to know them with both passive and active measures.  

Increase Revenue with Conversion Rate Optimization Website Audit

March 26, 2021 – by Ivan Silva

One of the important steps we take with new clients is completing an in-depth comprehensive website audit to go over your site and look for possible problems and inefficiencies. In the first phase of our engagement with you and your team we strategize, analyze, prioritize, and plan a course to optimize each effort to harness our findings into results to improve your web presenceVirid also completes periodic audits with existing clients to find ways to continue to improve.  

Print + Digital Technologies = Postcard Retargeting

March 1, 2021 – by Chris Foster


Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with cognitive load when too much digital overload reduces its effectiveness. With print in the mix, a marketer can blend the strengths of digital and print to create an effective – and balanced – marketing presence to their audience.


Three Tips for a More Immersive Brand Experience in Email

February 18, 2021 – by Cheyenne Ng

Think about your favorite brands. Why do you like them so much? I would wager that the brands you love the most go beyond just having great products. They probably give you great experiences as well; they might even market a lifestyle. These types of brands use an immersive brand experience to create a culture in which their customer can participate. 

Understanding Password Breaches in Chrome

December 10, 2020 – by Steve Deller

If you use the Chrome browser, and particularly their password manager, you most likely have seen an alert popup in the past few months warning that a data breach has been reported. 

What Is BOPIS and Why Should You Care?

October 15, 2020 – by Emily Short

The acronyms of omnichannel and their impact 


ISPU, BOPIS, STS, and SFS. It’s a lot of acronyms and what do they all mean? Well, they are omnichannel retail options. Omnichannel offers ways to streamline the shopping experience for consumers with various delivery methods.