The Importance of Maintaining Your PCI Compliance

October 21, 2021 – by Emelin Ringuette and Dax Fugue

What is PCI-DSS Compliance? 

Payment Card Industry Data Security Standards 

 

Check for General Accessibility Compliance Using Browser Extensions

September 21, 2021 – by John Barela

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

Things to Consider for PDP Video Implementation

September 20, 2021 – by Mary-Lisa Goodrum

Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.  

Using USPS Address Verification vs Autocomplete

August 24, 2021 – by John Barela

So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? 

What is a Road Map and How It Can Help Your eCommerce Site

July 16, 2021 – by Brian Young

Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation.  

If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to point B and maybe points C, D, and E when you weren’t familiar with the route to take.

Going Beyond Google Analytics

July 16, 2021 – by Ivan Silva

For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save you time. You will also learn how to beyond Google Analytics that can save you even more time and help you realize new opportunities on your site.

What Makes a Good eCommerce Site

July 14, 2021 – by Brian Young

There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an ecommerce site, after all, is getting conversions to gain revenue. Viewing site quality in terms of performance can be the most insightful way to determine and how to address any issues. 

Understanding Google Core Vitals Updates

July 9, 2021 – by Steve Deller

What’s New?

If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page experience characteristics that Google deems important. The collection of deterministics is termed “Core Web Vitals”, and you’ll be hearing about them a lot very soon from vendors and clients alike.

Picking the Right Payment Options for eCommerce

June 18, 2021 – by Ivan Silva

Payment options for online and in-store have evolved and changed the way our customers interact with brands. Learning the right combination of services can be costly if you are not paying attention to what each transaction is costing you. Exploring payments now is much different from before due to the variety in payment options. We will review available options, benefits, and preferences.

Building Loyalty with your Customer Account Page

June 17, 2021 – by Ivan Silva

Your accounts page is an underappreciated portion of your website. It is the part of your website that gives the customer a bit of ownership and presents an opportunity to create an elevated personalized experience.