Cookie Policy

This document is meant to explain the types of cookies and other tracking technologies that Virid may place on your device, either when you are visiting our web properties, or if you are visiting the website of a Client who uses our Services.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Cookies set by the website owner or service provider (in this case, Virid) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.

What cookies do we use and why?

Some cookies are necessary to allow you to use our Services, browse our website, use its features, and access secure areas. The use of these cookies is essential for the website or Services to work. For example, we use security cookies to authenticate users of our Services in order to prevent fraudulent use of login credentials and protect user data from unauthorized parties.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
  • Load balancing session cookies are used to ensure that a user’s website requests are all routed to the same server, keeping the site experience consistent.
  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

We use Analytics and Optimization cookies to collect IT Information about how you use our website or our Services so we can improve the customer experiences. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. Our current provider is Google. For more information on Google Analytics, visit Google’s information page.

Personalization cookies are used on our website to tailor marketing to you and your interests and provide you with a more custom experiences in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or re-targeted advertising here. We do not set advertising cookies through our Clients’ storefronts ourselves, though our Clients may choose to do so independently.


Virid’s Websites


Visitors to Virid’s websites will generally get the following cookies:

Cookies Essential for the Functioning of the Sites:




Server routing


Track users logged in status and preferences on the site


Site security


Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Analytics and Optimization:

Third Party


Privacy Policy

Google Analytics

We use Google Analytics to help measure how users interact with our websites.

Google Tag Manager

We use Google Tag Manager to help us test improvements or changes to our websites and manage third party tags.



Third Party


Privacy Policy


We use Hubspot to manage our relationships with our customers.


marketAgility Client Sites

The marketAgility platform places the following cookies for their Client’s Customers:

Cookies Necessary for the Functioning of the Store:




Used in keep track of users logged in status and preferences on the site experience


Used in connection with shopping cart.

Cookie preferences for specific Client sites are managed on the site itself. Clients may place other cookies on their sites and you should review their site cookie policies directly for a full list.


Revere Client Sites

The Revere platform places the following cookies for their Client’s Customers:

Cookies Necessary for the Functioning of the Service:




Used in keep track of users submitted information.


Used to track users liked items.

Cookie preferences for specific Client sites are managed on the site itself. Clients may place other cookies on their sites and you should review their site cookie policies directly for a full list.


Managing Cookies

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that if you choose to remove or block cookies, access to some of the functionality or areas of our sites and Services may be restricted and it could negatively impact your user experience.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.  As the exact location and process varies, you should visit your browsers help menu for the most up to date and accurate information on how to manage cookies in your browser of choice.

Many of the third party advertising and other services listed above offer you the opportunity to opt out of their systems directly. This is one of the most efficient ways of managing your information as it will apply across all sites they serve. You can read more about what information they collect and how to manage that information or opt out of collection through the privacy policy links listed above.