Tech stack updating
Working with Virid has opened up a lot of opportunities for us to increase efficiencies in our eCommerce business. And having a team that can make any integration happen to meet our needs has been invaluable.”
Current Boutique is a fashion retailer that operates a small chain of stores in the Washington, D.C. area, in addition to maintaining an eCommerce site. It features quality designer clothing and accessories on consignment, as well as a curated selection of new clothing and accessories.
Current Boutique was lagging in delivering to its customers and prospects, with marketing and sales results falling short. Newly stocked products were slow to appear on the website, and consignors had limited ability to conduct business with Current Boutique online. The retailer turned to Virid for help in replatforming and updating its tech stack.
The Virid team was able to normalize Current Boutique’s data from a legacy system, which meant that newly available products could be added to the website almost immediately.
Virid also added functionality for Current Boutique consignors, allowing them to:
The custom integration with the legacy inventory consignment system was achieved without normal API calls.
To address marketing concerns, Virid recommended the platform Klaviyo, which could be used for marketing via email, Facebook, and Instagram. The Virid team integrated Klaviyo-required integration with Current Boutique’s website platform.
Thanks to Virid, Current Boutique was able to streamline its backend processes to deliver products and content to customers more efficiently. Consignors have also been pleased with the website’s improvements.