4 min read
Stephanie Shapiro: February 23, 2024
Today, we celebrate diversity and actively work to include people of all backgrounds, races, religions, disabilities, and more, but as recently as 1960, there were no Black voices in marketing and advertising. As a millennial, this is mind-boggling...
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Stephanie Shapiro & Adam Wilbanks: February 13, 2024
In today’s competitive marketplace, providing exceptional customer service isn’t just nice to have; it’s a necessity. Businesses that prioritize customer satisfaction and go above and beyond foster intense brand loyalty, elevating them from a crowd...
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Stephanie Shapiro: February 8, 2024
When reviewing your marketing strategy, it’s important to keep in mind the ultimate goal: to bring awareness to your brand, drive traffic to your website, and convert sales. With so many ways to market your products and website, how do you know...
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Stephanie Shapiro: February 5, 2024
Networking. The word conjures up so many visuals, doesn’t it? If the thought of walking into a large room full of strangers and attempting to make small talk invokes feelings of dread and impending doom, you’re not alone. In an increasingly digital...
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Stephanie Shapiro: January 17, 2024
Reviewing your company’s procedures may not be the most exciting part of the gig, but it sure can be! If you own or manage a business and don’t make this a priority at least once a year, you’re doing a disservice to yourself, your clientele, and...
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Stephanie Shapiro & Adam Wilbanks: January 11, 2024
When you think of the Americans with Disabilities Act (ADA), what comes to mind? If you’re like most, probably nothing at all, or maybe you think of a person in a wheelchair. We don’t tend to think about things that don’t regularly affect us. But...
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Stephanie Shapiro & Adam Wilbanks: January 8, 2024
As a business owner or manager, you bear a lot of responsibility in your everyday life. You have products to test and people to lead, sales to make and bills to pay. The weight can be crushing at times. But at the core of any successful business, is...
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Stephanie Shapiro: December 22, 2023
Influencer marketing has emerged as a powerful tool in recent years for businesses aiming to connect with their target audience in new ways. This modern advertising strategy utilizes the popularity and reach of influential individuals to promote...
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Stephanie Shapiro: December 4, 2023
Artificial intelligence, or AI, has become quite the hot topic this year, and for good reason–AI is not only revolutionizing the way we work, it’s opening our eyes to possibilities we didn’t even know to dream about. With its ability to analyze vast...
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Stephanie Shapiro: November 29, 2023
Unlocking the key to maximizing revenue from each transaction is the chef’s kiss of e-commerce. Upselling plays a pivotal role in achieving this by encouraging customers to purchase higher priced or superior versions of the product(s) they intend to...
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Stephanie Shapiro: November 16, 2023
In the bustling world of e-commerce, where every click can lead to a sale, choosing the right platform for your online store is imperative. The decision can garner favor and attract new clientele, or it can leave your customers frustrated and...
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Stephanie Shapiro: November 2, 2023
In today's fast-paced digital world, having a mobile-friendly e-commerce website is no longer an option; it's a necessity. Despite its growing importance, many businesses struggle to convert mobile visitors into paying customers. As of August 2023,...
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Adam Wilbanks: September 25, 2023
The world of eCommerce is an ever-evolving landscape, with competition at an all-time high. Your eCommerce website is not just a digital storefront; it's a dynamic, ever-evolving marketplace. Here is a guide to mastering eCommerce conversion rate...
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Adam Wilbanks: May 22, 2023
Since the emergence of Covid-19, consumers have re-evaluated their priorities when shopping online. Trust and authenticity have become paramount, with customers seeking out brands that align with their values and deliver on their promises. In fact,...
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Adam Wilbanks: May 2, 2023
We've talked about this topic in at least one previous post, but it's such an important and relevant issue, we wanted to circle back! First, let's answer the most important question:
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Adam Wilbanks: March 28, 2023
Ecommerce loyalty programs are a great way to reward your customers for their continued patronage. By offering rewards such as discounts, free shipping, or exclusive access to products and services, you can encourage customers to keep coming back to...
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Adam Wilbanks: March 9, 2023
Customers today are definitely not the same as customers of yester-year. In today's highly competitive ecommerce industry, where almost anyone can create an online storefront, customer loyalty is more important than ever. With so many online...
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Emily Short: December 3, 2021
Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays.
Buy Now Pay Later options offer shoppers flexibility....
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Carol Ringuette: November 1, 2021
GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new...
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Emelin Ringuette and Dax Fugue: October 21, 2021
2 min read
John Barela: September 21, 2021
Read MoreThe power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”
1 min read
Mary-Lisa Goodrum: September 20, 2021
Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.
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John Barela: August 24, 2021
So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right?
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Brian Young: July 16, 2021
If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to...
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Ivan Silva: July 16, 2021
For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save...
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Brian Young: July 14, 2021
There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an...
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Steve Deller: July 9, 2021
If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page...
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Ivan Silva: June 18, 2021
Payment options for online and in-store have evolved and changed the way our customers interact with brands. Learning the right combination of services can be costly if you are not paying attention to what each transaction is costing you. Exploring...
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Ivan Silva: June 17, 2021
Your accounts page is an underappreciated portion of your website. It is the part of your website that gives the customer a bit of ownership and presents an opportunity to create an elevated personalized experience.
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Brian Young: May 20, 2021
By creating a cart experience that is easy to use on the back end and understandable for customers, Virid helps Lover's Lane offer quick solutions to their website maintenance. Virid values continuous improvement for our client website's in order to...
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Ivan Silva: April 14, 2021
So what is a facet? Facets are sidebar links that filter common factors found across your products; they help your customers refine the products they want to see. The ability to refine by factors helps customers focus their searches without having...
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Emily Short: April 8, 2021
Pantone did something different for 2021: there are two colors of the year. The color industry expert chose “Ultimate Gray” (17-5104) and “Illuminating” (13-0647) yellow as the colors of 2021. In a tone that matches how many people feel looking...
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Since the onset of Covid-19 consumers appear to have re-assessed their priorities when they’re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also...
Read More1 min read
Greg Cypes: March 26, 2021
You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of allecommercevisits. As a marketer, it will cost you up to 5 times more to acquire a newcustomerthan to retain an existing one. Almost all new...
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Ivan Silva: March 26, 2021
One of the important steps we take with new clients is completing an in-depth comprehensive website audit to go over your site and look for possible problems and inefficiencies.In the first phase of our engagement with you and your team wes...
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Chris Foster: March 1, 2021
Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with cognitive load when...
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Cheyenne Ng: February 18, 2021
Think about your favorite brands. Why do you like them so much? I would wager that the brands you love the most go beyond just having great products. They probably give you great experiences as well; they might even market a lifestyle. These types...
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Steve Deller: December 10, 2020
If you use the Chrome browser, and particularly their password manager, you most likely have seen an alert popup in the past few months warning that a data breach has been reported.
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Emily Short: October 15, 2020
ISPU, BOPIS, STS, and SFS. It’s a lot of acronyms and what do they all mean? Well, they are omnichannel retail options. Omnichannel offers ways to streamline the shopping experience for consumers with...
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Ivan Silva: September 16, 2020
In the third part of this blog series we will focus on the essential home page attributes to help your site increase conversions. Our team has reviewed thousands of home pages in the past two decades, here are 19 areas to focus on and some tips...
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Ivan Silva: September 16, 2020
The second part of this series is a list of items that are essential to have on your product detail pages.Have you ever received a product and discovered that the fit was just, not right? Maybeit was the material or the weight or size? Whatever...
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Ivan Silva: September 15, 2020
Product listing pages are the most explored pages on your eCommerce site. The displayof your products on listing pagesis a place where your customers enjoy organizing their favorite products in a way they understand, for example showing the...
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Ivan Silva: July 7, 2020
2 min read
Ivan Silva: June 5, 2020
Still stuck with Magento 1 but need to make a move to upgrade or pick a new eCommerce platform? Pretty tough decision—all service for Magento 1 ends at the end of the month. The ‘Upgrade’ from Magento 1 to Magento 2 is also not an upgrade, it’s a...
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Ivan Silva: May 8, 2020
2 min read
Allison Jensen: April 30, 2020
Once your Shopify site is set up, it is important to utilize a combination of digital marketing and direct mail tactics to drive traffic to it.
Read More2 min read
Frans Meuwissen: March 4, 2020
The potential of comprehensive workflow automation platform for your organization is hard to overstate; it can provide optimization, focus, cost savings, time to market efficiencies, and can unlock new opportunities and insights.
Integrating data,...
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Bridgette Hernandez: November 21, 2019
As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.
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Allison Jensen: November 13, 2019
With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should...
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Rafael Lourenco: October 16, 2019
Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.
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Ahmed Zaid: August 29, 2019
There are lots of tools in the arsenal when it comes to increasing revenue on your eCommerce site. Managers spend resources on acquiring new traffic, advertisements, and even trying to outsmart Google’s search algorithms. What often gets overlooked...
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Bella Bledzki: August 15, 2019
Congrats, you did it!
You created a stellar marketing campaign that brought tons of new traffic to your site. You optimized your site search and product pages so said traffic could find exactly the products they wanted and get to checkout. And...
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Bella Bledzki: August 5, 2019
What role do product reviews play in your eCommerce business? Nearly 95% of customers read online reviews before making a purchase, and displaying reviews can increase conversion rates by 270%.
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Managing sales tax collection, remittance, and filing may be one of the most thankless jobs in business. It’s comprised of countless tedious tasks—from determining correct rates and rules to managing exemption certificates—each of which needs to be...
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Gabe Harris: July 23, 2019
It's happened, smartphones have taken over. Mobile devices are no longer an emerging trend nor a potential untapped source of traffic, but an undeniable force in eCommerce. Of course numbers vary by industry and brand demographics, but...
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Artificial intelligence (AI) is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security checks at the airport, AI is just about everywhere.
Read More4 min read
Bella Bledzki: July 8, 2019
There are currently 3.2 billion social media users on the planet—that’s almost half the population. What’s more, 37% of consumers find purchase inspiration through social media. Social media has become a powerful tool in the eCommerce arsenal,...
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Rachel Hobble: July 1, 2019
A personalized eCommerce customer experience adds significant value for both customers and your bottom line. A study by Segment found that 44% of customers are more likely to become repeat customers if they have a personalized experience.
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Rachel Hobble: June 17, 2019
In recent years, acquiring new customers has become increasingly expensive, costing as much as 25x more than retaining an existing customer. While customer acquisition can be costly, it is also necessary for any healthy business to continue growing....
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Rachel Hobble: June 3, 2019
Increasing conversions on your eCommerce site creates a healthy bottom line and a loyal customer base. There are plenty of ways to increase eCommerce conversions, but most retailers are neglecting some of them. Run through this checklist to ensure...
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Rachel Hobble: May 21, 2019
Influencer marketing has changed drastically in recent years. More and more retailers are finding that influencers drive eCommerce conversions and sales, yet few know how to properly leverage an influencer marketing strategy.
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Brian Young: May 3, 2019
Running your small business is a complicated and demanding task. Operating and managing your eCommerce site at the same time compounds the issues that prevent you from doing the things you do best, creating and selling merchandise that delights your...
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Imagine a scenario where a customer orders a dress online, opts to pick up in store and then returns it online to the retailers 3pl or warehouse. How do you keep track? With the rising popularity of omnichannel consumer shopping patterns, retailers...
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Rachel Hobble: May 3, 2019
Better understanding the problem areas for most retailers helps you understand how they affect you and ways to solve them.
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Rachel Hobble: May 3, 2019
If you have been online anytime in the last month or so, you’ve probably heard of Marie Kondo and her Netflix show, “Tidying Up with Marie Kondo.” Kondo’s method of tidying, the Konmari Method, encourages its followers to only keep items that “spark...
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Rachel Hobble: May 3, 2019
Team Virid sat down with Marc Whipple, the intellectual property attorney behind Legal Inspiration! Whipple is licensed to practice law in the state of Illinois and before the United States Patent and Trademark Office as a Registered Patent...
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Rachel Hobble: April 3, 2019
An effective marketing strategy can make or break your eCommerce business, and a strong marketing tech stack can mean the difference between an effective strategy and one that misses the mark. Your marketing technology should integrate seamlessly...
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Rachel Hobble: March 25, 2019
Your customer is the heart of your business. Keeping them happy should be your number one priority in order to have a profitable business. But are you aware of these pain points your customers may be experiencing?
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Rachel Hobble: March 18, 2019
When creating a marketing campaign that has touchpoints across multiple channels, it's important to first understand the difference between multi-channel and omnichannel marketing. While multi-channel involves attracting customers across as many...
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Allison Jensen: March 11, 2019
If driving millennials to your Ecommerce site is part of your 2019 plan, it is important to make sure that you are taking an omnichannel approach to your efforts.
Read More2 min read
Rachel Hobble: March 4, 2019
As Amazon continues its reign at the top, retailers can learn from its success to fuel their own growth. Here are 4 principles Amazon employs that can help drive conversions on your own site:
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Rachel Hobble: February 25, 2019
It's no secret that online marketplaces like Amazon are taking the retail industry (and the world) by storm. In 2016, Forrester reported that half of online retail spending came from marketplaces. In response to this trend, many retailers have begun...
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Rachel Hobble: February 19, 2019
There’s a world of eCommerce shoppers available online and US brands and businesses want to captivate this growing class of new customers. SkyBOX Checkout recommends the below tips to update your online store for cross border eCommerce success.
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Every year, the U.S. Postal Service changes its rates. This year was no different, with new 2019 rates in effect as of January 27. At shipping software company Shippo, we did the hard work for you, diving into all of the new rates, comparing them to...
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Rachel Hobble: February 1, 2019
The start of a new year is the perfect time to re-evaluate your eCommerce site performance and recalibrate your goals. The metrics that you track will help you measure your site performance and also determine the value of your efforts online. Below...
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Increasing that stubborn 2-3% eCommerce conversion rate is extremely important to today’s marketers and ecommerce teams – and for good reason. By optimizing your conversion rate, you can increase revenue per visitor, acquire more customers, and grow...
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Rachel Hobble: January 3, 2019
2018 was a year of change for the retail industry. New advancements in technology, shifting customer expectations, and increased competition forced retailers to re-evaluate their priorities and find new ways to grow. Here were some of the major ...
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Rachel Hobble: December 10, 2018
We sat down with Clarissa Schealer, VP of Sales at Clutch, to get her take on leveraging consumer data, creating a mobile-first shopping experience, and where retail marketing is headed in the new year.
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Rachel Hobble: December 3, 2018
Cyber Weekend is over, and it was the biggest shopping weekend we've seen yet. According to Adobe Analytics, consumers spent $6.22 billion online on Black Friday, up 23.6% from 2017. And on Cyber Monday, spending hit a record $7.9 billion, making it...
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Rachel Hobble: November 21, 2018
We sat down with our partners at 4-Tell to talk about omnichannel, personalization, and what it takes to create a killer customer experience. Here's what they had to say:
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Aimee Jarboe: November 20, 2018
Information abounds: everyday technology is built for tabbing, mass managing, multi-feed processing, and application flipping. You know your eCommerce site needs a blog, but engaging readers feels like a shouting war against every other player on...
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Brian Young: November 8, 2018
With a nod to Bob Dylan, when it comes to taxes, changes are indeed coming. In June of this year, the Supreme Court issued its ruling in the Wayfair vs. South Dakota case which said that the state of South Dakota, in...
Read More2 min read
Allison Jensen: November 5, 2018
This is the time of year that retailers with brick-and-mortar stores hire extra staff for the holidays to ensure they are well prepared for the influx of foot traffic at their stores. If you are a retailer selling primarily online you may find...
3 min read
Most folks think that the gift holidays are in late December. Those of us in the eCommerce and catalog fulfillment business know that by late December, it’s all over except for the returns. For us, the key to a successful holiday season is solid...
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Rachel Hobble: October 15, 2018
At Virid, we know that selecting the right vendor or service can be difficult and often time consuming. Whether you're looking for a new eCommerce solutions provider or a service like web search or inventory management, here are a few basic steps...
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Rachel Hobble: October 4, 2018
No eCommerce manager is a stranger to the stress of the holiday season. Sure, increased traffic means more sales, but it also means more opportunities for site issues, customer service snafus, and shipping dilemmas. By now most retailers have...
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Reading the headlines these days takes great courage for many retailers and brands. We see stores closing, reliance on promotions & discounts to drive top line sales at the expense of profit, and the increasingly empowered customer demands...
2 min read
Rachel Hobble: September 12, 2018
Last week, #TeamVirid made our way to INBOUND 2018, HubSpot's annual event that brings together amazing speakers and professionals, all passionate about delighting consumers and taking a people-first approach to marketing and selling. Here are some...
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Rachel Hobble: September 10, 2018
Your online store needs more than an eCommerce platform to function–it also requires third-party software to manage your warehouse, control shipping and transportation, and assist in various other parts of your business's supply chain. When choosing...
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Rachel Hobble: August 30, 2018
Any marketer will tell you – few things are more important in eCommerce than making sure your site has quality content that informs and adds value. But that can be challenging for small- and medium-sized enterprises (SMEs) that have correspondingly...
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We are in the era of image domination.
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Securing payment data is vital for protecting your customers and your business. Unfortunately, there are many misconceptions about payment security goals, the most effective strategies, and even the types of organizations that are most at risk.
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4 min read
Okay, so which is the best use of your managers’ time?
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An eCommerce website has a lot of jobs. First and foremost, it has to showcase products, provide information, facilitate sales and process transactions. It is also the virtual “face” of a brand, reflecting the personality, appearance and overall...
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Rachel Hobble: August 10, 2018
Jonathan Hudgins is a Sales Executive on #TeamVirid. We sat down over his preferred black coffee to discuss how retail brands can design their ideal tech stack.
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Rachel Hobble: August 7, 2018
At the end of the year many retail brands may be reassessing their current eCommerce platform. Perhaps brands are struggling to reach certain business goals, or issues with site performance are causing a decrease in conversions. How do retailers...
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As shoppers become more experienced, online retailers need to become more sophisticated. Talking about the Amazon threat facing all retailers may seem cliche, but it’s relevant to everyone selling something online. Due to pressure from major...
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Rachel Hobble: August 6, 2018
The basic definition of digital transformation is using digital technologies to create innovations that disrupt existing industries or create new ones. This process is unavoidable; no industry is protected from its effects. But when it comes to...
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Rachel Hobble: August 3, 2018
Today we're chatting with Partner Manager, Ivan Silva, about creating a partner program that benefits clients. He takes his coffee black, because he needs all the energy he can get to go on site visits and build partner relationships across the...
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Rachel Hobble: August 1, 2018
While every online retailer wants a compelling high-performance webstore, catalogers have unique needs. Among these needs are an optimized website for catalog shoppers, promotion of catalogs to online...
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Rachel Hobble: July 30, 2018
We've all seen it. You type in a URL in hopes of finding a useful page on the internet and you see Error 404: Page Not Found. No, the internet's not broken. But for many of your customers, that's what it can seem like if your site is not set up to...
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Rachel Hobble: July 24, 2018
Corporate social responsibility is the idea of brands voluntarily including environmental, social, and economic criteria in their regulations. In recent years, CSR has become something of a buzzword, something that businesses can highlight to relate...
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Rachel Hobble: July 23, 2018
Over the next quarter, we will be highlighting different members of #TeamVirid and providing insights into the different pieces that help your eCommerce website grow. Today, we sat down with Client Manager Kaitlin Keefe, to discuss dedicated client...
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Rachel Hobble: July 17, 2018
As we come to the start of Q3, are you on track to grow your business? Can you list your potential blockers? The halfway point of the year is a good time to analyze your performance, re-adjust your strategy, and ensure you reach those goals by the...
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Rachel Hobble: July 10, 2018
Team Virid sat down with Carmen Lopez, Founder and CEO of Current Boutique, to hear more about her story and the vision behind her store.
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Rachel Hobble: July 2, 2018
We all make mistakes. Sometimes they're big and bumbling, sometimes they're minor but still just as frustrating. Maybe a tweet from your marketing team went out too early, sharing important information at the wrong time. Maybe a glitch with your...
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Brian Young: June 25, 2018
Last Thursday, the US Supreme Court ruled that all states and local governments are now allowed to require online retailers to collect sales taxes even if they do not have a physical presence, or nexus, in the state, relying instead on having an...
Read More2 min read
Rachel Hobble: June 15, 2018
In the age of digital transformation, technology is quickly evolving, and consumer behavior is changing just as rapidly. Customers are no longer shopping exclusively in malls, nor are they shopping solely on their desktops. Instead, customers are...
Read More2 min read
Rachel Hobble: May 23, 2018
Your return policy can make or break your customer experience. Research shows that 58% of consumers want a hassle-free 'no questions asked' return policy, and 92% will buy something again if the returns process is easy. As much as customers want...
Read More3 min read
Rachel Hobble: May 15, 2018
Customers visit your site in order to find something. Maybe they're looking for a specific product, an answer to a question, or even a customer service number. It's your job to help them find what they're looking for quickly, and that's where site...
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Alexis Larsen: April 27, 2018
Virid Celebrates Arbor Day by Planting Trees in Honor of its Clients and Partners
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Rachel Hobble: April 25, 2018
Omnichannel commerce involves a seamless customer experience across multiple channels, including digital and brick-and-mortar. According to a study done by Harvard Business Review, only 7% of study participants were online-only shoppers and 20% were...
Read More2 min read
Rachel Hobble: April 17, 2018
What if I told you one change on your eCommerce website could drive more traffic, increase conversions, and improve customer engagement? Having a blog on your site is a powerful way to communicate with your customers. Here's how blogging can work...
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Rachel Hobble: April 10, 2018
With just over a month left before the implementation of the EU General Data Protection Regulation (GDPR), designed to protect the data and privacy of EU citizens, many EU retailers are scrambling to ensure their businesses achieve compliance. But...
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Rachel Hobble: March 28, 2018
2018 is the year of the customer experience. All retailers want to increase sales, and to do this, you will need to shift your focus from individual customer touchpoints to improving the end-to-end customer journey.
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Rachel Hobble: March 13, 2018
Catalogs are making a comeback. But instead of exclusively sending out catalogs as in the days of yore, retailers are now integrating their catalogs with their online storefront. So how exactly are they doing this? And more importantly, how can you...
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Rachel Hobble: February 27, 2018
Your eCommerce site is a journey, leading potential customers up the path to purchasing. They've traveled to your site from faraway places and stand at a crossroads. Here are a few elements you can use to show them the way:
Read More3 min read
Rachel Hobble: February 14, 2018
Last month, about half of America made New Year’s resolutions. For businesses, the start of a year is often a time to reassess team and company goals—with the intention of growing your business, of course. But how can you tell if you are actually...
Read More2 min read
Rachel Hobble: February 5, 2018
Trade shows are an eCommerce industry standard. The NRF’s Big Show, the IRCE, and Shoptalk are just a few shows that bring retailers and eCommerce partners together to learn about new product offerings, attend breakout sessions on relevant industry...
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Alexis Larsen: January 29, 2018
Building a brand is so much more than just putting together a logo and making a catchy tagline—it’s a lifelong commitment to your buyers and users. You must stay true to your brand to thrive in an ever-changing retail environment. Your brand is an...
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Rachel Hobble: January 22, 2018
With eCommerce growing at exponential rates, many brick-and-mortar stores worry about the future of their retail business. Will all shopping be done online from now on? How can retailers compete in this ever-changing environment? The answers may...
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Alexis Larsen: January 17, 2018
The iPhone X has taken over the smartphone market in the past year, but that’s not the only technological advancement by Apple entering the spotlight. A cashless payment app has put Google Pay- now “Android Pay”- to shame, and its name is Apple Pay....
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Lauren Shanta: January 4, 2018
By now you have likely seen one of many news reports about security vulnerabilities in computer chips like Intel, AMD, and others. We at Virid created this quick FAQ to help you make sense of the reports.
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Stefanie Brockway: October 17, 2017
In the 21st century, websites no longer simply share information with readers. Instead, they have become hubs for businesses to transact commerce with customers and other businesses. For any business that is expanding into global markets with...
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Steve Deller: September 25, 2017
With thousands of merchants all selling their products in the Amazon Marketplace, maintaining a consistent customer experience is critical to the success of Amazon. To help with maintaining high standards, Amazon requires that their merchant...
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Megan Lilly: September 18, 2017
Last week, Virid attended the NEMOA directXchange conference in Itasca, Illinois. During a keynote session, we heard from Kenneth Harris of KLH Associates who spoke to attendees about how to sell successfully on Amazon. The fact of the matter is,...
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Megan Lilly: April 10, 2017
VIRID RECOGNIZED WITH MULTIPLE ECOMMERCE WEBSITE AWARDS
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Megan Lilly: January 4, 2017
Starting in January 2017, Google Chrome will begin labeling HTTP (Hypertext Transfer Protocol) connections as insecure. The first phase involves applying a “Not Secure” label to pages that collect passwords or credit card information but are...
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