As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.
With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.
Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.
It's happened, smartphones have taken over. Mobile devices are no longer an emerging trend nor a potential untapped source of traffic, but an undeniable force in eCommerce. Of course numbers vary by industry and brand demographics, but according to the Wolfgang KPI Report for 2019 mobile traffic has blown past desktop traffic (even more so for retail sites.) AND revenue on mobile devices rose 23% in the past year, to 32% of total revenue. It's cliche to talk about how people are always on their phones, but when it comes to website visitors, people are getting closer to being "always" on their phones.
Influencer marketing has changed drastically in recent years. More and more retailers are finding that influencers drive eCommerce conversions and sales, yet few know how to properly leverage an influencer marketing strategy.
Running your small business is a complicated and demanding task. Operating and managing your eCommerce site at the same time compounds the issues that prevent you from doing the things you do best, creating and selling merchandise that delights your customers. As eCommerce begins to take the lead in generating new revenue for businesses of all sizes, small businesses in particular face challenges in cultivating that growth. It’s a harsh reality that decisions that were made when resources were scarce may become obstacles to generating the growth you need to compete and succeed into the future. Typically, these “growing pains” can be broken down into two main categories: 1) “I invested in tools and systems that I could afford and manage, but now they’re inadequate”, and/or 2) “I can see that I have to become more sophisticated about eCommerce practices, but I don’t know exactly what to do”. Let’s take a look at some of the questions you may ask to determine if it’s time to consider changes. If these issues describe your current position it may be time to seek answers and find help.
If you have been online anytime in the last month or so, you’ve probably heard of Marie Kondo and her Netflix show, “Tidying Up with Marie Kondo.” Kondo’s method of tidying, the Konmari Method, encourages its followers to only keep items that “spark joy,” letting go of the old items and methods of organization that keep them from living their optimal lives.
There’s a world of eCommerce shoppers available online and US brands and businesses want to captivate this growing class of new customers. SkyBOX Checkout recommends the below tips to update your online store for cross border eCommerce success.
Taxes–They Are A-Changin’
With a nod to Bob Dylan, when it comes to taxes, changes are indeed coming. In June of this year, the Supreme Court issued its ruling in the Wayfair vs. South Dakota case which said that the state of South Dakota, in levying its sales tax on businesses that sell into South Dakota without a physical presence in the state, would not impose an undue burden on interstate commerce. To be sure, the ruling was a narrow one concerning only South Dakota. The justices made their feelings known that tax obligations that are more excessive or overreaching could be injurious to businesses. However, the justices only implied their aversion to more aggressive tax schemes, leaving the door open for states to proceed how they wish.
At Virid, we know that selecting the right vendor or service can be difficult and often time consuming. Whether you're looking for a new eCommerce solutions provider or a service like web search or inventory management, here are a few basic steps that all retailers should take prior to scheduling any demos with potential partners:
Last week, #TeamVirid made our way to INBOUND 2018, HubSpot's annual event that brings together amazing speakers and professionals, all passionate about delighting consumers and taking a people-first approach to marketing and selling. Here are some key takeaways from the event:
We are in the era of image domination.
At the end of the year many retail brands may be reassessing their current eCommerce platform. Perhaps brands are struggling to reach certain business goals, or issues with site performance are causing a decrease in conversions. How do retailers know when it is time to replatform? They should look out for the following signs.
As shoppers become more experienced, online retailers need to become more sophisticated. Talking about the Amazon threat facing all retailers may seem cliche, but it’s relevant to everyone selling something online. Due to pressure from major retailers like Amazon, shopper habits have changed, and will continue to change drastically.
We've all seen it. You type in a URL in hopes of finding a useful page on the internet and you see Error 404: Page Not Found. No, the internet's not broken. But for many of your customers, that's what it can seem like if your site is not set up to provide a helpful 404 page that points users to other resources. The general rule of thumb for status codes is as follows:
Corporate social responsibility is the idea of brands voluntarily including environmental, social, and economic criteria in their regulations. In recent years, CSR has become something of a buzzword, something that businesses can highlight to relate to their consumers. However, more and more companies are finding that CSR is not simply another marketing tactic, but a valuable company resource that drives real growth. At Virid, we've baked CSR into the core of everything we do, as evidenced by this story from the Virid team.
Last Thursday, the US Supreme Court ruled that all states and local governments are now allowed to require online retailers to collect sales taxes even if they do not have a physical presence, or nexus, in the state, relying instead on having an 'economic presence'. This landmark decision overruled Quill Corp. v. North Dakota, which had ruled that a catalog retailer could not collect sales tax in North Dakota because it had no physical presence in the state.
In the age of digital transformation, technology is quickly evolving, and consumer behavior is changing just as rapidly. Customers are no longer shopping exclusively in malls, nor are they shopping solely on their desktops. Instead, customers are shopping in-store, on their laptops, and on their phones, sometimes using more than one device at once. Being mobile-first means crafting your eCommerce strategy beginning from the smallest screen and working your way up, designing the user experience for usability and convenience at a customer's fingertips.
Virid Celebrates Arbor Day by Planting Trees in Honor of its Clients and Partners
Omnichannel commerce involves a seamless customer experience across multiple channels, including digital and brick-and-mortar. According to a study done by Harvard Business Review, only 7% of study participants were online-only shoppers and 20% were store-only shoppers. The remaining 73% used multiple channels during their shopping journey, making the majority of shoppers omnichannel customers.
What if I told you one change on your eCommerce website could drive more traffic, increase conversions, and improve customer engagement? Having a blog on your site is a powerful way to communicate with your customers. Here's how blogging can work for you:
With just over a month left before the implementation of the EU General Data Protection Regulation (GDPR), designed to protect the data and privacy of EU citizens, many EU retailers are scrambling to ensure their businesses achieve compliance. But this new regulation affects more than just the EU. US retailers that operate in Europe or hold data on individuals from Europe will also need to make adjustments to ensure compliance with these new privacy regulations, or risk being penalized with significant fees. Think you're in the clear because you're not selling to anyone in EU countries? You'll still be impacted, and maybe in ways you didn't expect. The law is changing, but — more importantly — so are customer expectations. Getting ahead of those expectations and their ripple effects is vital.
2018 is the year of the customer experience. All retailers want to increase sales, and to do this, you will need to shift your focus from individual customer touchpoints to improving the end-to-end customer journey.
Trade shows are an eCommerce industry standard. The NRF’s Big Show, the IRCE, and Shoptalk are just a few shows that bring retailers and eCommerce partners together to learn about new product offerings, attend breakout sessions on relevant industry trends, and display their products or services. These exhibitions are an excellent way to introduce an offering to your target market, meet with industry partners, and create brand awareness.
The iPhone X has taken over the smartphone market in the past year, but that’s not the only technological advancement by Apple entering the spotlight. A cashless payment app has put Google Pay- now “Android Pay”- to shame, and its name is Apple Pay. This cashless way to pay allows iPhone users to authorize payments with just a thumbprint or passcode. Leave your debit and credit cards at home because Apple Pay has you covered in up to 4 million locations, and this is just the beginning.
VIRID RECOGNIZED WITH MULTIPLE ECOMMERCE WEBSITE AWARDS
Starting in January 2017, Google Chrome will begin labeling HTTP (Hypertext Transfer Protocol) connections as insecure. The first phase involves applying a “Not Secure” label to pages that collect passwords or credit card information but are insecure. To avoid being labeled as insecure, Google recommends that websites migrate over to HTTPS (Hypertext Transport Protocol Secure).