Holiday Shopping with Buy Now Pay Later

December 3, 2021 – by Emily Short

Many consumers started holiday shopping earlier than in previous years. Holiday deals started earlier and customers have been warned of supply chain disruptions, possible shortages, and delays. 

Buy Now Pay Later options offer shoppers flexibility. They are able to buy items earlier in the season and pay them off throughout the next couple of months. 

How You Should Be Using GA4

November 1, 2021 – by Carol Ringuette

What’s changed? 

GA4 (Google Analytics 4) is the latest implementation of Google Analytics. It was released about a year ago (October 2020) and is the new default 'type' of analytics. However, it is no mere 'iteration', GA4 is an entirely new development and different from prior GA versions by being the first to combine analytics across platforms regardless of the device being used (e.g. if you are using both a desktop and a mobile app).  

GA4’s ability to capture data from multiple sources provides a more comprehensive view of how visitors are engaging, which can help lead marketers to make better predictions about the actions their customers might take.  


The Importance of Maintaining Your PCI Compliance

October 21, 2021 – by Emelin Ringuette and Dax Fugue

What is PCI-DSS Compliance? 

Payment Card Industry Data Security Standards 


Check for General Accessibility Compliance Using Browser Extensions

September 21, 2021 – by John Barela

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

Things to Consider for PDP Video Implementation

September 20, 2021 – by Mary-Lisa Goodrum

Product videos are a great way to give online shoppers a feel for how your products look and move in a real-world setting. But incorporating videos into your product detail page (PDP) may not be as simple as you think.  

Using USPS Address Verification vs Autocomplete

August 24, 2021 – by John Barela

So, what does autocomplete and verification have to do with e-commerce checkout? Anything that facilitates a faster, friction-free checkout can, of course, be considered a good candidate to incorporate into the checkout process, right? 

What is a Road Map and How It Can Help Your eCommerce Site

July 16, 2021 – by Brian Young

Road Map: noun: a detailed plan to guide progress toward a goal or a detailed explanation.  

If like me you remember physical road maps on paper, that are folded up and crammed into your glove compartment. Road maps help you get from point A to point B and maybe points C, D, and E when you weren’t familiar with the route to take.

Going Beyond Google Analytics

July 16, 2021 – by Ivan Silva

For those of you that are looking for new ways to leverage analytics for a positive boost to your eCommerce site conversions. Here are a few tips that highlight the standards that should be considered when auditing your Analytics game that can save you time. You will also learn how to beyond Google Analytics that can save you even more time and help you realize new opportunities on your site.

What Makes a Good eCommerce Site

July 14, 2021 – by Brian Young

There is a multitude of factors that can determine an ecommerce site’s quality and an abundance of advice and articles about ecommerce best practices. One important factor, possibly the most important, should be site performance. The goal of an ecommerce site, after all, is getting conversions to gain revenue. Viewing site quality in terms of performance can be the most insightful way to determine and how to address any issues. 

Understanding Google Core Vitals Updates

July 9, 2021 – by Steve Deller

What’s New?

If you haven’t heard already, Google will soon be adding page experience factors into its search weighting algorithm, so to rank well in Google you will not only need relevant content, but you will also need to have certain page experience characteristics that Google deems important. The collection of deterministics is termed “Core Web Vitals”, and you’ll be hearing about them a lot very soon from vendors and clients alike.

Picking the Right Payment Options for eCommerce

June 18, 2021 – by Ivan Silva

Payment options for online and in-store have evolved and changed the way our customers interact with brands. Learning the right combination of services can be costly if you are not paying attention to what each transaction is costing you. Exploring payments now is much different from before due to the variety in payment options. We will review available options, benefits, and preferences.

Building Loyalty with your Customer Account Page

June 17, 2021 – by Ivan Silva

Your accounts page is an underappreciated portion of your website. It is the part of your website that gives the customer a bit of ownership and presents an opportunity to create an elevated personalized experience.

Implementing Cart Updates for Promotions on Lover’s Lane

May 20, 2021 – by Brian Young

By creating a cart experience that is easy to use on the back end and understandable for customers, Virid helps Lover's Lane offer quick solutions to their website maintenance. Virid values continuous improvement for our client website's in order to create the best user experience and optimize for their team's use. 

How to Decide What Facets to Pick for My Products

April 14, 2021 – by Ivan Silva

So what is a facet? Facets are sidebar links that filter common factors found across your products; they help your customers refine the products they want to see. The ability to refine by factors helps customers focus their searches without having to scroll through countless irrelevant products.  

The Pantone Color of 2021 and the Brands Who Got It Right

April 8, 2021 – by Emily Short

Pantone did something different for 2021: there are two colors of the year.

The color industry expert chose “Ultimate Gray” (17-5104) and “Illuminating” (13-0647) yellow as the colors of 2021. In a tone that matches how many people feel looking toward the new year, Pantone described the colors as “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”

How To Get Your Customers To Trust You in Five Simple Ways

April 2, 2021 – by Mark Hook

Since the onset of Covid-19 consumers appear to have re-assessed their priorities when they’re shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52% of respondents from a Lifestyle Survey in 2020 agreed that they only buy from brands that they completely trust.

Get to Know Your Anonymous Shoppers

March 26, 2021 – by Greg Cypes

You don’t know most of your shoppers, and you’re not alone — anonymous shoppers represent 75% of all ecommerce visits. As a marketer, it will cost you up to 5 times more to acquire a new customer than to retain an existing one. Almost all new customers start as anonymous users and in that first visit, you have an opportunity to get to know them with both passive and active measures.  

Increase Revenue with Conversion Rate Optimization Website Audit

March 26, 2021 – by Ivan Silva

One of the important steps we take with new clients is completing an in-depth comprehensive website audit to go over your site and look for possible problems and inefficiencies. In the first phase of our engagement with you and your team we strategize, analyze, prioritize, and plan a course to optimize each effort to harness our findings into results to improve your web presenceVirid also completes periodic audits with existing clients to find ways to continue to improve.  

Print + Digital Technologies = Postcard Retargeting

March 1, 2021 – by Chris Foster


Since digital marketing has such obvious benefits with its low cost, high reach, and pervasive presence on mobile devices, it makes sense to always have a constant digital campaign running. But, there’s a limit and issue with cognitive load when too much digital overload reduces its effectiveness. With print in the mix, a marketer can blend the strengths of digital and print to create an effective – and balanced – marketing presence to their audience.


Three Tips for a More Immersive Brand Experience in Email

February 18, 2021 – by Cheyenne Ng

Think about your favorite brands. Why do you like them so much? I would wager that the brands you love the most go beyond just having great products. They probably give you great experiences as well; they might even market a lifestyle. These types of brands use an immersive brand experience to create a culture in which their customer can participate. 

Understanding Password Breaches in Chrome

December 10, 2020 – by Steve Deller

If you use the Chrome browser, and particularly their password manager, you most likely have seen an alert popup in the past few months warning that a data breach has been reported. 

What Is BOPIS and Why Should You Care?

October 15, 2020 – by Emily Short

The acronyms of omnichannel and their impact 


ISPU, BOPIS, STS, and SFS. It’s a lot of acronyms and what do they all mean? Well, they are omnichannel retail options. Omnichannel offers ways to streamline the shopping experience for consumers with various delivery methods.  

19 Things You Need on Your Homepage (3 of 3)

September 16, 2020 – by Ivan Silva

In the third  part of this blog series we will focus on the essential home page attributes to help your site increase conversions Our team has reviewed thousands of home pages in the past two decades, here are 19 areas to focus on and some tips that work 

13 Things You Need on Your Product Detail Pages (2 of 3)

September 16, 2020 – by Ivan Silva

The second part of this series is a list of items that are essential to have on your product detail pages. Have you ever received a product and discovered that the fit was just, not rightMaybe it was the material or the weight or size? Whatever the issue, communicating what you are selling online takes focus and a little extra time when merchandising 

6 Things You Need on Your Product Listing Page (1 of 3)

September 15, 2020 – by Ivan Silva

Product listing pages are the most explored pages on your eCommerce site. The display of your products on listing pages is a place where your customers enjoy organizing their favorite products in a way they understand, for example showing the newest, blue products that are for swimming. A good product listing page will give the customer a variety of ways to organize products to enable them to find what they are looking for or find something that they may not have found otherwise.  

Our Favorite Shopify Plus Features

July 7, 2020 – by Ivan Silva

The Features You Will Love
In the last year, the team at Shopify Plus has added features to help their 1.2 million users become more profitable. Here are some of the great features that may also add to your success.

8 Essential Factors to Consider When Migrating Off Magento

June 5, 2020 – by Ivan Silva

Still stuck with Magento 1 but need to make a move to upgrade or pick a new eCommerce platform? Pretty tough decisionall service for Magento 1 ends at the end of the month.  The ‘Upgrade’ from Magento 1 to Magento 2 is also not an upgrade, it’s a full redesign and re-platform of your eCommerce business. Read on to get a leg up on your eCommerce platform decision.

20 Ways Retailers and Brands Can Roll With Changes in 2020

May 8, 2020 – by Ivan Silva

Conquering change takes a tenacious and innovative team. Our market challenges, whether they are technical or physical, can be overcome. Here is some food for thought and tips to help you manage.

Using Direct Marketing to Drive Traffic to Your Shopify Site

April 30, 2020 – by Allison Jensen

Once your Shopify site is set up, it is important to utilize a combination of digital marketing and direct mail tactics to drive traffic to it.  

Workflow Automation for an Agile Ecommerce Business

March 4, 2020 – by Frans Meuwissen

The potential of comprehensive workflow automation platform for your organization is hard to overstate; it can provide optimization, focus, cost savings, time to market efficiencies, and can unlock new opportunities and insights.

Integrating data, automating workflows and productizing client interactions is time consuming, repetitive work for coders and product developers. Organizations are better off if their resources can focus on revenue generating product development, and on their core business.

The eCommerce Guide to Writing SEO-Friendly Content

November 21, 2019 – by Bridgette Hernandez

As an online marketer building an eCommerce empire, you are always looking for new ideas and ways to tap into potential new audiences. Without attracting new visitors, you can’t have exponential growth in your business.

Getting the Right Products in Front of the Right People With Direct Mail

November 13, 2019 – by Allison Jensen

With the holiday season upon us, retail marketers may find themselves wondering if they are using the right product marketing strategy to get the right products in front of the right people. To ensure success this time of year, retailers should consider using personalized direct mail to drive traffic to both physical and online storefronts.

What Does eCommerce Fraud Really Cost Your Business?

October 16, 2019 – by Rafael Lourenco

Merchants who sell online are concerned about credit card fraud, and rightfully so. Not only can it damage sales, but it can also negatively impact reputations, customer relationships and revenue.

5 Ways to Increase Average Order Value

August 29, 2019 – by Ahmed Zaid

There are lots of tools in the arsenal when it comes to increasing revenue on your eCommerce site. Managers spend resources on acquiring new traffic, advertisements, and even trying to outsmart Google’s search algorithms. What often gets overlooked in the plethora of efforts is simply increasing the average order value (AOV)! Why not make the most out of willing customers on your website who are ready to buy? Let’s take a look at five key strategies that will help your customers fill up their shopping cart:

9 Ways to Optimize your eCommerce Checkout for Conversion

August 15, 2019 – by Bella Bledzki

Congrats, you did it!

You created a stellar marketing campaign that brought tons of new traffic to your site. You optimized your site search and product pages so said traffic could find exactly the products they wanted and get to checkout. And then...they abandoned their carts.

3 Ways Product Reviews Drive eCommerce Sales

August 5, 2019 – by Bella Bledzki

What role do product reviews play in your eCommerce business? Nearly 95% of customers read online reviews before making a purchase, and displaying reviews can increase conversion rates by 270%.

8 Ways to Lower Your Company's Tax Audit Risk

July 31, 2019 – by Gail Cole

Managing sales tax collection, remittance, and filing may be one of the most thankless jobs in business. It’s comprised of countless tedious tasks—from determining correct rates and rules to managing exemption certificates—each of which needs to be meticulously managed. To get sales tax right entails enormous resources, especially if compliance is done manually. Yet getting it wrong can be even more costly.

Why Your Mobile Site Isn't Converting

July 23, 2019 – by Gabe Harris

The Takeover

It's happened, smartphones have taken over. Mobile devices are no longer an emerging trend nor a potential untapped source of traffic, but an undeniable force in eCommerce. Of course numbers vary by industry and brand demographics, but according to the Wolfgang KPI Report for 2019 mobile traffic has blown past desktop traffic (even more so for retail sites.) AND revenue on mobile devices rose 23% in the past year, to 32% of total revenue. It's cliché to talk about how people are always on their phones, but when it comes to website visitors, people are getting closer to being "always" on their phones.

How Artificial Intelligence is Impacting eCommerce

July 15, 2019 – by Marie Johnson

Artificial intelligence (AI) is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security checks at the airport, AI is just about everywhere.

How to Leverage Social Media to Increase Online Sales

July 8, 2019 – by Bella Bledzki

There are currently 3.2 billion social media users on the planet—that’s almost half the population. What’s more, 37% of consumers find purchase inspiration through social media. Social media has become a powerful tool in the eCommerce arsenal, aiding in product discovery and brand engagement that ultimately drives sales. Still, increasing eCommerce revenue through social involves more than just posting a photo on Instagram every few days. Here’s how to drive lasting brand engagement and eCommerce sales through social:

eCommerce Personalization Best Practices

July 1, 2019 – by Rachel Hobble

A personalized eCommerce customer experience adds significant value for both customers and your bottom line. A study by Segment found that 44% of customers are more likely to become repeat customers if they have a personalized experience. 

How to Build an Effective Customer Acquisition Strategy

June 17, 2019 – by Rachel Hobble

In recent years, acquiring new customers has become increasingly expensive, costing as much as 25x more than retaining an existing customer. While customer acquisition can be costly, it is also necessary for any healthy business to continue growing. New customers eventually become repeat customers and brand promoters as their customer lifetime value (LTV) grows.

52 Ways to Increase eCommerce Conversions

June 3, 2019 – by Rachel Hobble

Increasing conversions on your eCommerce site creates a healthy bottom line and a loyal customer base. There are plenty of ways to increase eCommerce conversions, but most retailers are neglecting some of them. Run through this checklist to ensure you are not missing out on business: 

How Influencer Marketing Drives eCommerce Conversions

May 21, 2019 – by Rachel Hobble

Influencer marketing has changed drastically in recent years. More and more retailers are finding that influencers drive eCommerce conversions and sales, yet few know how to properly leverage an influencer marketing strategy.

5 Limits to Small Business eCommerce Growth and How to Recognize Them

May 3, 2019 – by Brian Young

Running your small business is a complicated and demanding task. Operating and managing your eCommerce site at the same time compounds the issues that prevent you from doing the things you do best, creating and selling merchandise that delights your customers. As eCommerce begins to take the lead in generating new revenue for businesses of all sizes, small businesses in particular face challenges in cultivating that growth. It’s a harsh reality that decisions that were made when resources were scarce may become obstacles to generating the growth you need to compete and succeed into the future. Typically, these “growing pains” can be broken down into two main categories: 1) “I invested in tools and systems that I could afford and manage, but now they’re inadequate”, and/or 2) “I can see that I have to become more sophisticated about eCommerce practices, but I don’t know exactly what to do”. Let’s take a look at some of the questions you may ask to determine if it’s time to consider changes. If these issues describe your current position it may be time to seek answers and find help.

Fulfill from Store to Create a Better Customer Experience

May 3, 2019 – by Carina Wingel

Imagine a scenario where a customer orders a dress online, opts to pick up in store and then returns it online to the retailers 3pl or warehouse. How do you keep track? With the rising popularity of omnichannel consumer shopping patterns, retailers must be able to keep up with shopper demands. Buy online- pick up in store, ship from store, and one-hour pickup fulfillment are all expectations customers have for their experience with a retailer.

3 Common Retailer Pain Points and How to Solve Them

May 3, 2019 – by Rachel Hobble

Better understanding the problem areas for most retailers helps you understand how they affect you and ways to solve them.

What’s Holding You Back: Marie Kondo and Changing Technology

May 3, 2019 – by Rachel Hobble

If you have been online anytime in the last month or so, you’ve probably heard of Marie Kondo and her Netflix show, “Tidying Up with Marie Kondo.” Kondo’s method of tidying, the Konmari Method, encourages its followers to only keep items that “spark joy,” letting go of the old items and methods of organization that keep them from living their optimal lives.

What Retailers Need to Know About Article 11

May 3, 2019 – by Rachel Hobble

Team Virid sat down with Marc Whipple, the intellectual property attorney behind Legal Inspiration! Whipple is licensed to practice law in the state of Illinois and before the United States Patent and Trademark Office as a Registered Patent Practitioner.

Building and Optimizing Your Marketing Tech Stack

April 3, 2019 – by Rachel Hobble

An effective marketing strategy can make or break your eCommerce business, and a strong marketing tech stack can mean the difference between an effective strategy and one that misses the mark. Your marketing technology should integrate seamlessly with your eCommerce platform. At Virid, we build strong partnerships and even stronger integrations with marketing solutions providers to better serve our clients. These technologies integrate seamlessly with our enterprise-grade eCommerce platform, marketAgility. Below are a few different tips from our marketing partners on building your optimal marketing tech stack:

Customer Pain Points that Limit eCommerce Sales

March 25, 2019 – by Rachel Hobble

Your customer is the heart of your business. Keeping them happy should be your number one priority in order to have a profitable business. But are you aware of these pain points your customers may be experiencing?

How to Integrate a Marketing Campaign Across Channels

March 18, 2019 – by Rachel Hobble

When creating a marketing campaign that has touchpoints across multiple channels, it's important to first understand the difference between multi-channel and omnichannel marketing. While multi-channel involves attracting customers across as many channels as possible, omnichannel involves integrating multiple channels to engage customers in a holistic way. A buyer's journey can start anywhere at anytime, and an omnichannel strategy allows you to meet your customers where they are already seeking out brands—social media, in brick-and-mortar stores, on marketplaces, and more. Here's what to keep in mind when it comes to creating an omnichannel campaign:

Omnichannel Strategies for Driving Millennials to Your eCommerce Site

March 11, 2019 – by Allison Jensen

If driving millennials to your Ecommerce site is part of your 2019 plan, it is important to make sure that you are taking an omnichannel approach to your efforts.

4 Amazon Principles to Apply to Your eCommerce Site

March 4, 2019 – by Rachel Hobble

As Amazon continues its reign at the top, retailers can learn from its success to fuel their own growth. Here are 4 principles Amazon employs that can help drive conversions on your own site:

Developing an Amazon Strategy

February 25, 2019 – by Rachel Hobble

It's no secret that online marketplaces like Amazon are taking the retail industry (and the world) by storm. In 2016, Forrester reported that half of online retail spending came from marketplaces. In response to this trend, many retailers have begun developing an "Amazon Strategy." But in the Age of Amazon, are the only choices compete or die?

Best Practices for Optimizing your Site for International Shoppers

February 19, 2019 – by Rachel Hobble

There’s a world of eCommerce shoppers available online and US brands and businesses want to captivate this growing class of new customers.  SkyBOX Checkout recommends the below tips to update your online store for cross border eCommerce success.

3 Things You Need to Know about the 2019 USPS Rate Changes

February 4, 2019 – by Michelle McNamara

Every year, the U.S. Postal Service changes its rates. This year was no different, with new 2019 rates in effect as of January 27. At shipping software company Shippo, we did the hard work for you, diving into all of the new rates, comparing them to last year’s, and analyzing the rates so we can help your business take the new changes in stride.

eCommerce Site Metrics You Should Be Tracking

February 1, 2019 – by Rachel Hobble

The start of a new year is the perfect time to re-evaluate your eCommerce site performance and recalibrate your goals. The metrics that you track will help you measure your site performance and also determine the value of your efforts online. Below we've compiled a list of metrics that will help you track your growth in 2019.

4 Commonly Missed Personalization Opportunities that Fuel Conversion

January 18, 2019 – by Molly Judge

Increasing that stubborn 2-3% eCommerce conversion rate is extremely important to today’s marketers and ecommerce teams – and for good reason. By optimizing your conversion rate, you can increase revenue per visitor, acquire more customers, and grow your business.

Despite its importance, many eCommerce sites still lack some personalization functionality that is proven to nudge conversion rates in the right direction (Psst. If you’re still not convinced about needing to prioritize personalization, check out this blog.)

With that said, consider implementing these 4 not-so-obvious personalization features to fuel conversion.

1. Personalized Category Landing Pages

Retail Recap: 2018 eCommerce Developments

January 3, 2019 – by Rachel Hobble

2018 was a year of change for the retail industry. New advancements in technology, shifting customer expectations, and increased competition forced retailers to re-evaluate their priorities and find new ways to grow. Here were some of the major developments in eCommerce in 2018:

Data, Loyalty, and New Marketing Trends [Q&A]

December 10, 2018 – by Rachel Hobble

We sat down with Clarissa Schealer, VP of Sales at Clutch, to get her take on leveraging consumer data, creating a mobile-first shopping experience, and where retail marketing is headed in the new year.

That's a Wrap: What Retailers Can Learn from Cyber Weekend 2018

December 3, 2018 – by Rachel Hobble

Cyber Weekend is over, and it was the biggest shopping weekend we've seen yet. According to Adobe Analytics, consumers spent $6.22 billion online on Black Friday, up 23.6% from 2017. And on Cyber Monday, spending hit a record $7.9 billion, making it the biggest online shopping day of all time in the US.

Omnichannel, Personalization, and the Customer Experience [Q&A]

November 21, 2018 – by Rachel Hobble

We sat down with our partners at 4-Tell to talk about omnichannel, personalization, and what it takes to create a killer customer experience. Here's what they had to say:

How to Write a Killer Blog Post

November 20, 2018 – by Aimee Jarboe

Information abounds: everyday technology is built for tabbing, mass managing, multi-feed processing, and application flipping. You know your eCommerce site needs a blog, but engaging readers feels like a shouting war against every other player on the field. The answer? Hone your content so it drives fast and hard into your target. Your audience is looking for a connection and you have the means to deliver.

Updates on the Supreme Court Tax Ruling Every Retailer Needs to Know

November 8, 2018 – by Brian Young

Taxes–They Are A-Changin’

With a nod to Bob Dylan, when it comes to taxes, changes are indeed coming. In June of this year, the Supreme Court issued its ruling in the Wayfair vs. South Dakota case which said that the state of South Dakota, in levying its sales tax on businesses that sell into South Dakota without a physical presence in the state, would not impose an undue burden on interstate commerce. To be sure, the ruling was a narrow one concerning only South Dakota. The justices made their feelings known that tax obligations that are more excessive or overreaching could be injurious to businesses. However, the justices only implied their aversion to more aggressive tax schemes, leaving the door open for states to proceed how they wish.

Hiring for the Holidays? Don't Forget Direct Mail!

November 5, 2018 – by Allison Jensen

This is the time of year that retailers with brick-and-mortar stores hire extra staff for the holidays to ensure they are well prepared for the influx of foot traffic at their stores. If you are a retailer selling primarily online you may find yourself doing the same thing, only for you it may take the form of filling out their logistics team to ensure your delivery system doesn’t miss a beat.

But in order for that online foot traffic to get there, your prospective customers have to know your brand exists, what you offer, and why they should be interested. Now, you probably wouldn’t hire extra marketing staff to get the job done, but you could “hire” a direct mail promotional campaign instead. This extra “employee” could range from a simple postcard campaign to a more elaborate booklet or catalog of products. Drop in a discount on the order or shipping, and you’ll find yourself converting more customers this holiday season.

Not yet convinced? Here are three pretty compelling reasons to “hire” direct mail for the holidays:

  1. Direct mail drives website traffic. People are naturally curious. Someone interacting with your brand for the first time is going to wonder who you are and why you are mailing to them. Their first instinct is most likely going to be to go online and learn more, whether or not they are actually ready to purchase. Plus, when you include links or PURLs to specific product pages, you put them one step closer to making a purchase.
  2. Millennials love it. This may sound surprising, but the response rate among 18-21 year olds is 12.4%. Millennials spend a majority of their time online anyway. Sending them a piece of mail directing them to your products goes a long way.
  3. It works well with your digital efforts. Everyone thinks it’s direct mail VS. digital. It’s not. Direct mail’s ability to cut through the clutter helps get your message noticed, so your customers and prospects are more likely to remember and recognize your brand when they see it later in emails, banner ads, or social media posts.

The Bottom Line

If you’re looking to staff your e-commerce site this holiday season, don’t forget to give direct mail a shot. Hiring direct mail for the holidays–especially campaigns that incorporate user-generated content– is a great way to boost your holiday sales and end the year on a great note.


About Compu-Mail, LLC.

Compu-Mail ( provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, variable imaging, and digital retargeting through Google, Facebook, and Instagram. Compu-Mail’s subsidiary company, Dual Print & Mail, provides complete commercial print solutions. Compu-Mail can be reached at 800.255.0670 or

eCommerce Fulfillment: How Not To Blow it During the Holidays

October 19, 2018 – by Dave Lewis

Most folks think that the gift holidays are in late December. Those of us in the eCommerce and catalog fulfillment business know that by late December, it’s all over except for the returns. For us, the key to a successful holiday season is solid preparation in October and November. In our little beds at night, we reject useless visions of sugar plums, and instead worry about how we’re going to get all of those packages out in time. So here are some thoughts that might just help make that happen.

3 Steps to Choosing an eCommerce Partner

October 15, 2018 – by Rachel Hobble

At Virid, we know that selecting the right vendor or service can be difficult and often time consuming. Whether you're looking for a new eCommerce solutions provider or a service like web search or inventory management, here are a few basic steps that all retailers should take prior to scheduling any demos with potential partners:

The Ultimate eCommerce Holiday Checklist

October 4, 2018 – by Rachel Hobble

No eCommerce manager is a stranger to the stress of the holiday season. Sure, increased traffic means more sales, but it also means more opportunities for site issues, customer service snafus, and shipping dilemmas. By now most retailers have already begun preparing for the holidays, but in the final months before the season officially starts, make sure you've gone through the following checklist:

Leading a Retail Revolution

September 17, 2018 – by Mike Niemann

Reading the headlines these days takes great courage for many retailers and brands. We see stores closing, reliance on promotions & discounts to drive top line sales at the expense of profit, and the increasingly empowered customer demands goods on their terms, through any channel or device, and at the right price point. There’s no debate - the retail landscape is more complex than ever.

7 Insights from INBOUND'18 to Improve your Business

September 12, 2018 – by Rachel Hobble

Last week, #TeamVirid made our way to INBOUND 2018, HubSpot's annual event that brings together amazing speakers and professionals, all passionate about delighting consumers and taking a people-first approach to marketing and selling. Here are some key takeaways from the event:

Questions You Should Be Asking your eCommerce Vendor

September 10, 2018 – by Rachel Hobble

Your online store needs more than an eCommerce platform to function–it also requires third-party software to manage your warehouse, control shipping and transportation, and assist in various other parts of your business's supply chain. When choosing these partners, it's important to ask the following questions:

How to Leverage User-Generated Content to Increase Brand Loyalty

August 30, 2018 – by Rachel Hobble

Any marketer will tell you – few things are more important in eCommerce than making sure your site has quality content that informs and adds value. But that can be challenging for small- and medium-sized enterprises (SMEs) that have correspondingly small- or medium-sized marketing budgets. About 70% of businesses fail to consistently provide quality content, according to research from Altimeter. Creating great content takes skill and diligence, and few SMEs have the knowledge or resources to produce it regularly.

The #1 Mistake Businesses Make with eCommerce Photography, and How to Fix it!

August 28, 2018 – by Marissa Bennett

We are in the era of image domination.

5 Myths of Payment Security

August 24, 2018 – by CyberSource

Securing payment data is vital for protecting your customers and your business. Unfortunately, there are many misconceptions about payment security goals, the most effective strategies, and even the types of organizations that are most at risk.

SMS Marketing: Why You Need It and Where to Get Started

August 17, 2018 – by Zach Trimble

Did you know: The average adult spends nearly 74 hours a month on a smartphone and 66% of all email is now opened on a smartphone?

5 Reasons to Outsource your Fulfillment

August 13, 2018 – by Dave Lewis

 Okay, so which is the best use of your managers’ time?

Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

August 10, 2018 – by Kate Atty

An eCommerce website has a lot of jobs. First and foremost, it has to showcase products, provide information, facilitate sales and process transactions. It is also the virtual “face” of a brand, reflecting the personality, appearance and overall experience of interacting with that company. As such, eCommerce websites have a major opportunity to increase customer lifetime value by encouraging repeat visits and purchases over time with thoughtful and well integrated content.

Coffee with Virid: Designing the Ideal Tech Stack

August 10, 2018 – by Rachel Hobble

Jonathan Hudgins is a Sales Executive on #TeamVirid. We sat down over his preferred black coffee to discuss how retail brands can design their ideal tech stack.

8 Signs it's Time to Replatform [Whitepaper]

August 7, 2018 – by Rachel Hobble

At the end of the year many retail brands may be reassessing their current eCommerce platform. Perhaps brands are struggling to reach certain business goals, or issues with site performance are causing a decrease in conversions. How do retailers know when it is time to replatform? They should look out for the following signs.

The Ideal eCommerce Site Experience

August 7, 2018 – by Lane Fries

As shoppers become more experienced, online retailers need to become more sophisticated. Talking about the Amazon threat facing all retailers may seem cliche, but it’s relevant to everyone selling something online. Due to pressure from major retailers like Amazon, shopper habits have changed, and will continue to change drastically.

Managing Digital Transformation

August 6, 2018 – by Rachel Hobble

The basic definition of digital transformation is using digital technologies to create innovations that disrupt existing industries or create new ones. This process is unavoidable; no industry is protected from its effects. But when it comes to retail, there are facets of the industry that cannot be entirely digitized. The fit and feel of clothing and other products, as well as shipping the physical product to the consumer are aspects of the consumer journey that cannot be replaced. However, these pieces of the retail puzzle are becoming increasingly digital. Here's how modern retailers can manage digital transformation:

Coffee with Virid: Creating an Effective Partner Program for Client Success

August 3, 2018 – by Rachel Hobble

Today we're chatting with Partner Manager, Ivan Silva, about creating a partner program that benefits clients. He takes his coffee black, because he needs all the energy he can get to go on site visits and build partner relationships across the country.

How to Achieve Cross-Channel Commerce [Whitepaper]

August 1, 2018 – by Rachel Hobble

Optimizing the Online and Catalog Connection

While every online retailer wants a compelling high-performance webstore, catalogers have unique needs. Among these needs are an optimized website for catalog shoppers, promotion of catalogs to online shoppers, integration of the catalog and online channels, and tools that will enable call center agents to support catalog shoppers.

Know Your Errors

July 30, 2018 – by Rachel Hobble

We've all seen it. You type in a URL in hopes of finding a useful page on the internet and you see Error 404: Page Not Found. No, the internet's not broken. But for many of your customers, that's what it can seem like if your site is not set up to provide a helpful 404 page that points users to other resources. The general rule of thumb for status codes is as follows:

Building Corporate Social Responsibility into Company Culture

July 24, 2018 – by Rachel Hobble

Corporate social responsibility is the idea of brands voluntarily including environmental, social, and economic criteria in their regulations. In recent years, CSR has become something of a buzzword, something that businesses can highlight to relate to their consumers. However, more and more companies are finding that CSR is not simply another marketing tactic, but a valuable company resource that drives real growth. At Virid, we've baked CSR into the core of everything we do, as evidenced by this story from the Virid team.

Coffee with Virid: What is Dedicated Support?

July 23, 2018 – by Rachel Hobble

Over the next quarter, we will be highlighting different members of #TeamVirid and providing insights into the different pieces that help your eCommerce website grow. Today, we sat down with Client Manager Kaitlin Keefe, to discuss dedicated client support. Kaitlin prefers her caffeine in the form of a chai tea latte, which she sipped while we spoke.

Mid-Year Health Assessment [Whitepaper]

July 17, 2018 – by Rachel Hobble

As we come to the start of Q3, are you on track to grow your business? Can you list your potential blockers? The halfway point of the year is a good time to analyze your performance, re-adjust your strategy, and ensure you reach those goals by the end of the year. In this whitepaper, we’ve outlined concrete steps to assess the health of your business and increase your bottom line.

Client Spotlight: Current Boutique

July 10, 2018 – by Rachel Hobble

Team Virid sat down with Carmen Lopez, Founder and CEO of Current Boutique, to hear more about her story and the vision behind her store.

Communicating with Your Customers when You Mess Up

July 2, 2018 – by Rachel Hobble

We all make mistakes. Sometimes they're big and bumbling, sometimes they're minor but still just as frustrating. Maybe a tweet from your marketing team went out too early, sharing important information at the wrong time. Maybe a glitch with your emails spammed customers with 6 weeks worth of emails at once. Or maybe a product arrived to your customer damaged.

What the Supreme Court Tax Ruling Means for Retailers

June 25, 2018 – by Brian Young

Last Thursday, the US Supreme Court ruled that all states and local governments are now allowed to require online retailers to collect sales taxes even if they do not have a physical presence, or nexus, in the state, relying instead on having an 'economic presence'. This landmark decision overruled Quill Corp. v. North Dakota, which had ruled that a catalog retailer could not collect sales tax in North Dakota because it had no physical presence in the state.

3 Ways to put Mobile First

June 15, 2018 – by Rachel Hobble

In the age of digital transformation, technology is quickly evolving, and consumer behavior is changing just as rapidly. Customers are no longer shopping exclusively in malls, nor are they shopping solely on their desktops. Instead, customers are shopping in-store, on their laptops, and on their phones, sometimes using more than one device at once. Being mobile-first means crafting your eCommerce strategy beginning from the smallest screen and working your way up, designing the user experience for usability and convenience at a customer's fingertips.

How to Optimize Your eCommerce Return Policy

May 23, 2018 – by Rachel Hobble

Your return policy can make or break your customer experience. Research shows that 58% of consumers want a hassle-free 'no questions asked' return policy, and 92% will buy something again if the returns process is easy. As much as customers want their products shipped quickly and easily, they want the option to return purchases just as easily. Below are several best practices for optimizing your return policy:

Site Search: Optimizing your Customer Experience

May 15, 2018 – by Rachel Hobble

Customers visit your site in order to find something. Maybe they're looking for a specific product, an answer to a question, or even a customer service number. It's your job to help them find what they're looking for quickly, and that's where site search comes into play. According to eConsultancy, up to 30% of visitors to eCommerce sites use the site search box. And because site searchers are also usually in their later stages of buying, a seamless search experience is crucial to making a sale.

Virid Gives Back in Celebration of Arbor Day

April 27, 2018 – by Alexis Larsen

Virid Celebrates Arbor Day by Planting Trees in Honor of its Clients and Partners

How to Achieve True Omnichannel Commerce

April 25, 2018 – by Rachel Hobble

Omnichannel commerce involves a seamless customer experience across multiple channels, including digital and brick-and-mortar. According to a study done by Harvard Business Review, only 7% of study participants were online-only shoppers and 20% were store-only shoppers. The remaining 73% used multiple channels during their shopping journey, making the majority of shoppers omnichannel customers.

Why your eCommerce Site Needs a Blog

April 17, 2018 – by Rachel Hobble


What if I told you one change on your eCommerce website could drive more traffic, increase conversions, and improve customer engagement? Having a blog on your site is a powerful way to communicate with your customers. Here's how blogging can work for you:

Impact of the GDPR on US Retailers

April 10, 2018 – by Rachel Hobble

With just over a month left before the implementation of the EU General Data Protection Regulation (GDPR), designed to protect the data and privacy of EU citizens, many EU retailers are scrambling to ensure their businesses achieve compliance. But this new regulation affects more than just the EU. US retailers that operate in Europe or hold data on individuals from Europe will also need to make adjustments to ensure compliance with these new privacy regulations, or risk being penalized with significant fees. Think you're in the clear because you're not selling to anyone in EU countries? You'll still be impacted, and maybe in ways you didn't expect. The law is changing, but — more importantly — so are customer expectations. Getting ahead of those expectations and their ripple effects is vital.

How to Improve Your Customer Experience

March 28, 2018 – by Rachel Hobble


2018 is the year of the customer experience. All retailers want to increase sales, and to do this, you will need to shift your focus from individual customer touchpoints to improving the end-to-end customer journey.

Cross-Channel Catalog Integration

March 13, 2018 – by Rachel Hobble

Catalogs are making a comeback. But instead of exclusively sending out catalogs as in the days of yore, retailers are now integrating their catalogs with their online storefront. So how exactly are they doing this? And more importantly, how can you get in on it? Our friends at Compu-Mail put together a guide for designing direct mail for cross-channel success, and if you read on we'll tell you how to integrate that catalog online.

How to Increase Conversions on Your eCommerce Site

February 27, 2018 – by Rachel Hobble

Your eCommerce site is a journey, leading potential customers up the path to purchasing. They've traveled to your site from faraway places and stand at a crossroads. Here are a few elements you can use to show them the way:

5 Key eCommerce Metrics to Track as You Grow

February 14, 2018 – by Rachel Hobble

Last month, about half of America made New Year’s resolutions. For businesses, the start of a year is often a time to reassess team and company goals—with the intention of growing your business, of course. But how can you tell if you are actually growing? KPIs, or Key Performance Indicators, are measures you can use to track your company's success or help flag areas that need attention.

Trade Show 101

February 5, 2018 – by Rachel Hobble

Trade shows are an eCommerce industry standard. The NRF’s Big Show, the IRCE, and Shoptalk are just a few shows that bring retailers and eCommerce partners together to learn about new product offerings, attend breakout sessions on relevant industry trends, and display their products or services. These exhibitions are an excellent way to introduce an offering to your target market, meet with industry partners, and create brand awareness.

Building a Brand

January 29, 2018 – by Alexis Larsen

Building a brand is so much more than just putting together a logo and making a catchy tagline—it’s a lifelong commitment to your buyers and users. You must stay true to your brand to thrive in an ever-changing retail environment. Your brand is an important component to building your company’s strength, equity, and value while setting you apart from key competitors. Below are some key insights into building and maintaining your brand.

Retail Trends: What You Can Expect in 2018

January 22, 2018 – by Rachel Hobble

With eCommerce growing at exponential rates, many brick-and-mortar stores worry about the future of their retail business. Will all shopping be done online from now on? How can retailers compete in this ever-changing environment? The answers may surprise you.

The Next Generation of "Cashless Payment": Apple Pay

January 17, 2018 – by Alexis Larsen

The iPhone X has taken over the smartphone market in the past year, but that’s not the only technological advancement by Apple entering the spotlight. A cashless payment app has put Google Pay- now “Android Pay”- to shame, and its name is Apple Pay. This cashless way to pay allows iPhone users to authorize payments with just a thumbprint or passcode. Leave your debit and credit cards at home because Apple Pay has you covered in up to 4 million locations, and this is just the beginning.

Meltdown and Spectre - What you need to know

January 4, 2018 – by Lauren Shanta

By now you have likely seen one of many news reports about security vulnerabilities in computer chips like Intel, AMD, and others. We at Virid created this quick FAQ to help you make sense of the reports.

Benefits of Localizing Your eCommerce Website

October 17, 2017 – by Stefanie Brockway

In the 21st century, websites no longer simply share information with readers. Instead, they have become hubs for businesses to transact commerce with customers and other businesses. For any business that is expanding into global markets with multilingual audiences, there are many benefits to localizing your website. Specifically, eCommerce localization will allow customers and businesses to complete transactions accurately and authentically, benefiting the customer experience and increasing the businesses success in international markets.

Managing Your Reputation on Amazon

September 25, 2017 – by Steve Deller

With thousands of merchants all selling their products in the Amazon Marketplace, maintaining a consistent customer experience is critical to the success of Amazon. To help with maintaining high standards, Amazon requires that their merchant maintain a high reputation score in order to continue listing their products.

How to Start Selling on Amazon: Listing Your Products

September 18, 2017 – by Megan Lilly

Last week, Virid attended the NEMOA directXchange conference in Itasca, Illinois. During a keynote session, we heard from Kenneth Harris of KLH Associates who spoke to attendees about how to sell successfully on Amazon. The fact of the matter is, Amazon is a major disruptor in the eCommerce industry and has no plans to go away. In fact, Amazon will continue their growth, offering more products to customers at better prices with faster shipping. For over 20 years, Virid has been a leader in the eCommerce space, and we’ve helped out clients sell successfully in the Amazon Marketplace. One of the struggles that we've helped our clients through is setting up products to be purchasable on Amazon.

Virid Recognized With Multiple eCommerce Website Awards

April 10, 2017 – by Megan Lilly


Google’s HTTPS Updates Critical for eCommerce Websites

January 4, 2017 – by Megan Lilly

Starting in January 2017, Google Chrome will begin labeling HTTP (Hypertext Transfer Protocol) connections as insecure. The first phase involves applying a “Not Secure” label to pages that collect passwords or credit card information but are insecure. To avoid being labeled as insecure, Google recommends that websites migrate over to HTTPS (Hypertext Transport Protocol Secure).