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Blog

4 min read

Redefining Marketing with Cultural Relevance

Today, we celebrate diversity and actively work to include people of all backgrounds, races, religions, disabilities, and more, but as recently as 1960, there were no Black voices in marketing and advertising. As a millennial, this is mind-boggling...

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7 min read

Beyond Satisfaction: Elevating Customer Service to Extraordinary

In today’s competitive marketplace, providing exceptional customer service isn’t just nice to have; it’s a necessity. Businesses that prioritize customer satisfaction and go above and beyond foster intense brand loyalty, elevating them from a crowd...

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4 min read

e-Commerce Marketing Musts for 2024

When reviewing your marketing strategy, it’s important to keep in mind the ultimate goal: to bring awareness to your brand, drive traffic to your website, and convert sales. With so many ways to market your products and website, how do you know...

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5 min read

The Capabilities of Strategic Networking

Networking. The word conjures up so many visuals, doesn’t it? If the thought of walking into a large room full of strangers and attempting to make small talk invokes feelings of dread and impending doom, you’re not alone. In an increasingly digital...

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3 min read

Turning Process Reviews into Engaging Team Collaborations

Reviewing your company’s procedures may not be the most exciting part of the gig, but it sure can be! If you own or manage a business and don’t make this a priority at least once a year, you’re doing a disservice to yourself, your clientele, and...

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3 min read

How to Make Your Site ADA Accessible, and Why it Matters

When you think of the Americans with Disabilities Act (ADA), what comes to mind? If you’re like most, probably nothing at all, or maybe you think of a person in a wheelchair. We don’t tend to think about things that don’t regularly affect us. But...

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6 min read

The Who, What, and Where of U.S. Data Privacy Protection Laws

As a business owner or manager, you bear a lot of responsibility in your everyday life. You have products to test and people to lead, sales to make and bills to pay. The weight can be crushing at times. But at the core of any successful business, is...

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4 min read

The Rise and Shift of Influencer Marketing

Influencer marketing has emerged as a powerful tool in recent years for businesses aiming to connect with their target audience in new ways. This modern advertising strategy utilizes the popularity and reach of influential individuals to promote...

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6 min read

The Power of Artificial Intelligence in E-Commerce and Business

Artificial intelligence, or AI, has become quite the hot topic this year, and for good reason–AI is not only revolutionizing the way we work, it’s opening our eyes to possibilities we didn’t even know to dream about. With its ability to analyze vast...

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4 min read

How to Master Upselling and Boost Your Average Order Value

Unlocking the key to maximizing revenue from each transaction is the chef’s kiss of e-commerce. Upselling plays a pivotal role in achieving this by encouraging customers to purchase higher priced or superior versions of the product(s) they intend to...

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