steve deller

president/ceo

Steve Deller is the Founder, President and CEO of Virid. He has nearly two decades of experience of designing, developing and maintaining leading edge software for Fortune 100 Corporations and the US Government installations including Timberland, Liz Claiborne, Maidenform, Cole Haan, Liz Lange, the US. Department of Labor and Department of Housing and Urban Development.

Mr. Deller honed his skills and developed his expertise in Internet-based systems and software development while holding senior positions at Proxicom, User Technology Associates, Inc. and Advanced Technology Systems Inc. A respected and much sought after expert in his field, Mr. Deller has been invited to share his industry knowledge as a speaker at dozens of conferences and seminars on topics ranging from strategic business implementations of information technology and enabling e-commerce systems.

rob fredley

vp/creative director

In addition to overseeing all creative work at Virid, Rob works directly with clients to establish effective and brand centric strategies for their online retail operations. He is involved in setting specific directions and goals at each stage of the design process and works with the creative group to exceed clients' expectations every day.

Additionally, Rob is responsible for discovering and analyzing internet trends—like social networking, rich media, and crowdsourcing—to determine their impact on Virid's business and the brands they partner with. His 15+ years of experience in design and business has seen him work with brands like BMW, Saab, USAirways, Barneys New York, Miramax, The National Institutes of Health, Timberland, General Electric, CNBC, Merrill Lynch, Kangol, Trina Turk, Liz Claiborne, Intel, and Royal Caribbean. He really does believe that content is king, context matters, and that everything you do affects your brand image.

bill kern

Director of Business Development

Bill Kern oversees business development and client retention at Virid. He has more than 20 years of experience working with companies of all size from start-ups to Fortune 100 companies across numerous industries. His customer-centric approach has consistently delivered clients a competitive advantage resulting in high revenue generation. Prior to joining Virid in 2002, he provided strategic services to Toll Brothers, Savvis and Institutional Shareholder Services. Mr. Kern holds a Bachelor’s degree in Business Management from Towson University in Towson, MD.

amanda ballish

sr. account manager

Originally from Ohio, Amanda graduated from the University of Toledo with a degree in Communications. Upon graduation, she set her sights on retail and took a management position at Abercrombie and Fitch. Her career blossomed as she proved herself a natural leader. She has been recognized numerous times for excellence in multiple disciplines ranging from visual merchandising to leading sales. In addition to her work with Abercrombie and Fitch, Amanda has worked with brands like Ralph Lauren, Express, and Xerox.